April 22 , 2019

Latest Posts

Top Places to Work Lists Are Valuable for both Branding and Poaching!

It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that even though the Fortune list is the granddaddy of them all, there …

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Positioning the Strategic Role of Recruiters in Volatile Economic Times

The U.S. economy is like a sprinter trying his best to run a long-distance race. It takes off at full speed until it burns up its resources and has to slow down while it recovers, only to take off again shortly thereafter. Time and time again, companies in the U.S. have weathered periods of economic expansion and contraction, but for …

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Does Dr. John Sullivan charge an honorarium to speak?

Yes, Dr. John Sullivan does charge an honorarium to develop and deliver presentations to both public and private audiences.  As evangelism of HR best practices is a primary element of Dr. John Sullivan's mission, we work with all organizations to find a suitable honorarium that makes Dr. Sullivan's participation possible.  For the 2008 calendar year standard honorarium amounts are as …

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Great Recruiters Correctly Classify Their Prospects

Classify According to Motives Develop a formal process for grouping prospects based on their reasons for looking or not looking for a job. The premise here is that you are currently missing out on some prime prospects. You are also wasting resources on some candidates because you have failed to identify and then classify these individuals based on their motives …

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What Is Your Google Rep? Managing Your Online Brand

Product Brands This is the reputation or image afforded a product by potential consumers of that product. Examples include Scotch Tape and Post-it Notes. Both are well-known products despite the fact that few people know who makes them (3M). Organizational Brands This group of brands represents the image afforded to an organization as an entity. You could think of it …

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Using Google Alerts to Support Relationship Recruiting

Using Alerts as a Prospect-Monitoring Service Relationship recruiting can be a powerful form of recruiting, but it is rarely used effectively due to the tremendous amount of effort required to maintain hundreds of associations with prospects spread throughout the world. Many recruiters already accept that the most effective way to recruit an individual who is fully employed and engaged is …

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Top 10 Indications That You Are a Dinosaur (Old-School) Recruiter!

10 Signs of an Old-School Recruiter Here is a simple list that can be used by hiring managers to determine if the recruiters assigned to them are decidedly old school. They don't use text messaging. While only 20% of the adult population utilizes text messaging, over 50% of the younger generation uses it. In fact, they prefer instant or text …

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Develop an Innovator and Game Changer Capture Program

The Business Impact of Innovators and Game Changers There are many reasons why managers in corporate recruiting fail to institute specialized processes and programs to capture individuals (executive search professionals have long excelled at treating game changers differently). The most common reason for their lack of action is that they have failed to calculate the differential in business impact that …

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Your Corporate Website Is Boring Applicants

The Current State In general, most corporate careers sites vary from boring to downright embarrassing. The vast majority of those in existence are essentially online brochures that are not very convincing or even informative. They currently serve as little more than a wrapper for a series of data entry screens that get applicants to enter the information required by the …

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Your Corporate Website Is Boring Applicants (Part II of IV)

Providing Specialized or Localized Information to High-Priority Visitors If you have identified something unique about visitors or you have classified these people as highly desirable, they should then be shown specialized or localized information that would not be routinely shown to every applicant, in order to excite and sell them. The website would shift or morph (shift the information provided) …

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