April 24 , 2019

Latest Posts

Your Corporate Website Is Boring Applicants (Part II of IV)

Providing Specialized or Localized Information to High-Priority Visitors If you have identified something unique about visitors or you have classified these people as highly desirable, they should then be shown specialized or localized information that would not be routinely shown to every applicant, in order to excite and sell them. The website would shift or morph (shift the information provided) …

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Your Corporate Website Is Boring Applicants (Part IV of IV)

Features That Bring the Firm to Life and Make the Firm Appear Genuine Most careers sites provide little more excitement than reading a paper brochure. One of the goals of the website should be to include information that brings the firm to life and makes the work experience seem genuine (e.g., real or more believable). This information differs from "wow" …

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Employment Branding: the Only Long-Term Recruiting Strategy

The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a compelling business case unless you first know the possible benefits …

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The Power of Stories for Employment Branding and Referrals

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become the most talked about firm in the history of the …

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Referral Cards Can Wow Those You Meet

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, the mother of a 13-year-old boy who bought one pair …

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Leveraging Your Product Brand to Improve Recruiting

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either positive or negative information about what it's like to work …

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Paying For Interviews: There Are Important Lessons To Be Learned Here!

Lessons Everyone Can Learn From NotchUp's Approach I have no relationship of any kind with NotchUp, but its approach is so brilliant that I puts its founders in my top 10 list of people who have a superior understanding of what it takes to attract fully-employed top performers (some mistakenly call them "passives"). The Washington Post reported that within a …

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Your Corporate Website Is Boring Applicants (Part III of IV)

Other Information-Gathering Elements for All Visitors In addition to assessing qualifications and capturing resume details, there is other information you should attempt to get from all visitors, whether they are active or passive, during their visit to your site. Elements under this feature include: Capture Their Job-Switch Criteria. This element requires applicants to list the criteria they would use when …

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How NOT to Hire Tiger Woods!

Finding a Tiger Woods is the Easy Part A common complaint among both hiring managers and recruiters is that they have difficulty in hiring top caliber talent like Tiger Woods. Some call these extraordinary individuals top performers, while others call them game changers or innovators. Regardless of what they are called, everyone understands that you need these unique individuals if …

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Increase Your Impact: Prioritize Recruiting on Revenue-Generating Positions

Calculating the Cost of a Vacancy in a Revenue-Generating Job A revenue-generating job is one that when vacant, no revenue is generated. Obviously, this category includes sales jobs, but it also includes a large number of jobs that can potentially halt the revenue stream if left vacant, like pilots or surgeons. It should be obvious to everyone that whenever you …

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