October 17 , 2017

Employment Branding

What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing leggings that violated an ancient dress code rule. And almost ... Read More »

Do You Work At A Dinosaur Recruiting Function? A Quick Assessment Checklist

As seen on ERE Media (March 10, 2017). I read an excellent think piece the other day by Kaela Wax. Where on her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, and it’s a total mess”. Of course, her description made ... Read More »

The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts Of Employer Branding

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has changed for the better. In particular, I am continually shocked ... Read More »

Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of ... Read More »

Donald Trump Taught Us All We Needed To Know About Employer Branding

By Dr John Sullivan September 21, 2015 | ERE This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the ... Read More »

Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?

The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches. The new talent community declares the end to job postings and the painful transaction between applying for a specific job and ... Read More »

The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 and 2

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections. Part 1 includes two sections that cover 14 new ... Read More »

Advanced Items For Your Recruiting Agenda – What Should Google Do Next?

During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders at elite firms?” Or as another put it “What should Google be planning to do next in recruiting?” At least to me, future agenda items are an important topic. ... Read More »