November 16 , 2018

Employment Branding

End Your Seasonal Recruiting Problems — The Top 10 Proven Solutions

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Why You Are Losing “The War For Seasonal Talent” Explained Managers who must recruit seasonal staff need to wake up and realize that the recruiting landscape has changed. Today’s managers must learn that recruiting is now much more difficult. In times of extremely low unemployment, individuals looking for seasonal work now have multiple seasonal and permanent job choices. And with …

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Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info

If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay, development opportunities and promotion, and employee retention rates. Now before you prematurely reject the idea of revealing previously strictly kept information, realize that with a little work this information is, in fact, findable …

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A Story Inventory Will Allow You to WOW Top Candidates

How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that you can do is to ask your new hires “Why did you say yes?” during onboarding. Most recruiting leaders are surprised when they learn that the top convincing factor was a “compelling story” that clearly revealed why …

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What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing leggings that violated an ancient dress code rule. And almost …

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Do You Work At A Dinosaur Recruiting Function? A Quick Assessment Checklist

As seen on ERE Media (March 10, 2017). I read an excellent think piece the other day by Kaela Wax. Where on her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, and it’s a total mess”. Of course, her description made …

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The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts Of Employer Branding

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has changed for the better. In particular, I am continually shocked …

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Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of …

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Donald Trump Taught Us All We Needed To Know About Employer Branding

Silhouette in front of Trump Tower.

This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the recent amazing image building campaign of Donald Trump. No …

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Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?

The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches. The new talent community declares the end to job postings and the painful transaction between applying for a specific job and …

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