Employment Branding

Stories are 12X more memorable, and they produce double the revenue versus presenting statistics alone (source). WOW, it’s clear that stories have a major impact. Yet it is rare to find a corporation that maintains and uses a formal story inventory for recruiting, retention, and employer brand-building purposes. So, if …

Note: this two-part article is part of my continuing series of profiles on exceptional corporate recruiting leaders Last week in Part 1 of my compelling profile of recruiting-leader-extraordinaire Jim D’Amico, I covered his recommended actions, the firms he admires most, and his top best practices. This Part 2 covers how …

Why You Are Losing “The War For Seasonal Talent” Explained Managers who must recruit seasonal staff need to wake up and realize that the recruiting landscape has changed. Today’s managers must learn that recruiting is now much more difficult. In times of extremely low unemployment, individuals looking for seasonal work …

If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay, development opportunities and promotion, and employee retention rates. Now before you prematurely reject the idea of revealing previously strictly kept information, realize that …

How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that you can do is to ask your new hires “Why did you say yes?” during onboarding. Most recruiting leaders are surprised when they learn that the top …

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing …

As seen on ERE Media (March 10, 2017). I read an excellent think piece the other day by Kaela Wax. Where on her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, …

If you think that we are years off before robots will play a major role in recruiting, rethink that notion. Despite all the recent coverage on the broad future potential of chatbots in recruiting, you might not be aware of the fact that “chatbots” (automated conversation agents) have been successfully used for …

In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of Employer Branding” I highlighted the importance of measuring and reporting the business impacts of employer branding . This first step is critical because all too many …

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has …