Employment Branding

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become …

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either …

Over the course of the last three years, employment branding has grown from a concept a few organizations were spending a little money on to a full-blown discipline that many large and small organizations alike are investing heavily in.   As of April 2007, more than 57% of the Fortune …

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company’s environmental stance as a critical …

Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you …

The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can …

What Applicants Are Looking For Most applicants go online looking for basic information about on organization, including details on its history, leadership, products, and financials. For a growing number of applicants, however, the basic information is only the tip of the iceberg. Savvy internet users have also reported looking for: …

Note: This list references firms that are large by most standards. The absence of smaller sized firms does not mean that they do not possess best practices, or that they are not benchmark worthy; it only implies that they are less known. If you are looking to learn from any …

This Has Never Happened Before, I Promise Have you ever wondered what it was like to be the very first person to do something astounding? Can you imagine the feeling of being… The first person to land on the moon? The first European to discover America? The first director of …

From Minneapolis-St. Paul to Wall Street On October 3, 2005, The Wall Street Journal profiled Ms. Knoepke Campbell in its Theory and Practice column, which appears in the Managing section of the paper (click here to read the column). The column is dedicated to looking at the people and ideas …