Employment Branding

Employment Branding: Calculating the Economic Impacts

Employment branding is a powerful recruiting retention and motivation tool. For most successful organizations, great employment branding efforts revolve around these six pillars: Becoming “talked about” in key industry and functional publications   Getting listed in best-places-to-work lists Getting listed on best practice benchmarking lists and in research studies Improving …

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The 8 Elements of a Successful Employment Brand

Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment brand as a well-managed company and good place to work. And while senior executives long ago realized the value of building product brands, and …

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Why Branding Is Important in HR

A question that seems to be popping up more and more in the minds of recruiters and general HR leadership is, “Why should branding be important to me? I work in HR, not marketing.” In proposing my response to this question, I must admit that just a few short years …

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Providing a More Positive Candidate Experience

Most job application processes fail miserably when it comes to providing any form of interaction that could pass a standard customer service satisfaction test with a decent score. Unfortunately, this revelation isn’t a new one, nor one that hasn’t been addressed before, yet it continues to be one of the …

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Crafting a Lofty Employment Brand: A Costly Proposition

What a difference a decade makes. Ten years ago the U.S. economy was emerging from a slump, and as corporations maneuvered to garner a piece of the growth, it was clear that there was going to be a war for talent. In the years that followed, news story after news …

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Measuring Your Employer Brand

Last week I wrote about rebuilding a damaged or tarnished employer-of-choice brand. Based on the articles people were searching for on my website and email questions that had come in over the past few weeks, I figured this was becoming an emerging issue. This week my colleague Master Burnett and …

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Rebuilding a Damaged Employer Brand

I have helped numerous companies improve their employer-of-choice brand image over the years. But recently I was asked about an interesting related issue: How do you rebuild a “tarnished” employment brand after a negative PR event? The question is a new one, in part because in the past it was …

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