Employed Top Performers Require a "Better Job" Unemployed people and semi-anxious people are significantly less picky about applying for open job opportunities, and in some cases apply for any and every job. The job title matters little to them, and no matter how mundane the position description is, they will …
Read More »Employment Branding
Boring Position Descriptions Are Dramatically Decreasing Your Application Rates, Part 2
Action Steps That You Can Take To Develop a "Position Marketing Template" In order to make your descriptions compelling, you need to develop a template that can easily guide position description writers to produce great sales descriptions every time. Here are the steps in that process: Find the current …
Read More »Employment Branding: Calculating the Economic Impacts
Employment branding is a powerful recruiting retention and motivation tool. For most successful organizations, great employment branding efforts revolve around these six pillars: Becoming “talked about” in key industry and functional publications Getting listed in best-places-to-work lists Getting listed on best practice benchmarking lists and in research studies Improving …
Read More »The 8 Elements of a Successful Employment Brand
Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment brand as a well-managed company and good place to work. And while senior executives long ago realized the value of building product brands, and …
Read More »Why Branding Is Important in HR
A question that seems to be popping up more and more in the minds of recruiters and general HR leadership is, “Why should branding be important to me? I work in HR, not marketing.” In proposing my response to this question, I must admit that just a few short years …
Read More »Providing a More Positive Candidate Experience
Most job application processes fail miserably when it comes to providing any form of interaction that could pass a standard customer service satisfaction test with a decent score. Unfortunately, this revelation isn’t a new one, nor one that hasn’t been addressed before, yet it continues to be one of the …
Read More »If You’re Not on the Fortune “100 Best Companies to Work For” List, You’re Nobody!
Fortune Magazine’s 100 Best Companies to Work For list came out last week, and if your firm isn’t on it, your recruiting and branding strategy can only be judged as a failure. Why, you ask? It is simply because there is no other action or program that has as dramatic an impact …
Read More »Crafting a Lofty Employment Brand: A Costly Proposition
What a difference a decade makes. Ten years ago the U.S. economy was emerging from a slump, and as corporations maneuvered to garner a piece of the growth, it was clear that there was going to be a war for talent. In the years that followed, news story after news …
Read More »Measuring Your Employer Brand
Last week I wrote about rebuilding a damaged or tarnished employer-of-choice brand. Based on the articles people were searching for on my website and email questions that had come in over the past few weeks, I figured this was becoming an emerging issue. This week my colleague Master Burnett and …
Read More »Rebuilding a Damaged Employer Brand
I have helped numerous companies improve their employer-of-choice brand image over the years. But recently I was asked about an interesting related issue: How do you rebuild a “tarnished” employment brand after a negative PR event? The question is a new one, in part because in the past it was …
Read More »