May 20 , 2019

Employment Branding

Building An Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long term solutions to the “shortage of talent” problem. Where most employment strategies are short term and “reactive” to job openings building an employment brand is a longer term solution designed to provide a steady flow of applicants.Steps In Building An Employment Brand Strategy Set program …

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Building an Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long-term solutions to the “shortage of talent” problem. Whereas most employment strategies are short term and “reactive” to job openings, building an employment brand is a longer-term solution designed to provide a steady flow of applicants. What is an employment brand? Employment branding is the process of …

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Becoming an Employer of Choice – Part II

FIRST STEPS IN BECOMING AN EMPLOYER OF CHOICE (EOC) Do a preliminary survey of top management to identify possible support or resistance.   Do a benchmark study of current EOC firms that you wish to emulate. Place special focus on firms that have “recently” begun/successfully completed the transition to an EOC. Do an external PR analysis of the company’s image …

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Becoming an “Employer of Choice”

Have a shortage of candidates? An “Employer of Choice” (EOC) like HP, for example may get as many as 1,000 resumes a day! Becoming an EOC isn’t easy but it certainly can help solve your shortage of applicants. An EOC is a conscious corporate-wide employment strategy designed to re-make a company image as “a great place to work.” EOC is …

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