December 14 , 2018

Employment Branding

Building an Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long-term solutions to the “shortage of talent” problem. Whereas most employment strategies are short term and “reactive” to job openings, building an employment brand is a longer-term solution designed to provide a steady flow of applicants. What is an employment brand? Employment branding is the process of …

Read More »

Becoming an Employer of Choice – Part II

FIRST STEPS IN BECOMING AN EMPLOYER OF CHOICE (EOC) Do a preliminary survey of top management to identify possible support or resistance.   Do a benchmark study of current EOC firms that you wish to emulate. Place special focus on firms that have “recently” begun/successfully completed the transition to an EOC. Do an external PR analysis of the company’s image …

Read More »

Becoming an “Employer of Choice”

Have a shortage of candidates? An “Employer of Choice” (EOC) like HP, for example may get as many as 1,000 resumes a day! Becoming an EOC isn’t easy but it certainly can help solve your shortage of applicants. An EOC is a conscious corporate-wide employment strategy designed to re-make a company image as “a great place to work.” EOC is …

Read More »