I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …Read More »
The Benefits of a ‘Someday I Might Want to Work There’ Talent Community
Engaging those who someday might want to work at your firm We’ve all done it. At one time or another after hearing about the best practices or using the products of a firm that we admire, we have thought to ourselves “someday I might like to work there. It makes sense …Read More »
Slides – Employer Branding Tips To Help Transform Your HR Stories
Tips to help transform your hr stories biocom hr executive breakfast september 24, 2015 v1.5 from Dr John SullivanRead More »
Donald Trump Taught Us All We Needed To Know About Employer Branding
By Dr John Sullivan September 21, 2015 | ERE This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I …Read More »
Increased Recruiting Spending Gets You in the NCAA Tournament and Improves Business Results
The data is in and it’s clear that heavy spending on recruiting is critical if a university wants to get into the men’s NCAA tournament. This positive correlation between recruiting spending and success in sports should be noted by corporate recruiting leaders because it could help support their business case …Read More »
Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?
The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches. The new talent community declares the end to job postings and …Read More »
Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies
Unless you tailor your bait, you’ll never attract the very best prospects It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would tell you without hesitation that the same bait that effectively attracts small fish simply would have …Read More »
The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 and 2
Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate …Read More »
Advanced Items For Your Recruiting Agenda – What Should Google Do Next?
During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders at elite firms?” Or as another put it “What should Google be planning to do next in recruiting?” At …Read More »
Authenticity: Do You Really Think Applicants Believe That Crap on Your Corporate Site?
You may think that the title of this article is a little unprofessional because it includes the word “crap.” If you think an alternate title like “increasing the readability of corporate messaging” would be more appropriate, you probably don’t fully buy into the concept of “authenticity.” Allowing frank language on …Read More »