People Do Click! It's no secret that Google books most of its revenue from selling advertising that appears at the very top and in the right-hand margin alongside search results. When searches are entered, Google servers look at the key words that are being searched for and then matches those …
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Metrics — The Future of HR
In addition, the increased access to the Internet coupled with better hardware and software means that metrics can be calculated almost instantly and reported to almost anyone at minimal costs. Fields that used to rely on intuition such as marketing, purchasing (now known as supply chain) and manufacturing have made …
Read More »Metrics for Improving Referral Program Effectiveness
Basic Characteristics of Excellent Programs In order to gather the “right” metrics about a referral program, you need to know upfront what the critical design elements are that turn good referral programs into great ones. Next, you need to have metrics that cover each of these critical areas if you …
Read More »Recruiting at Professional Events Is a Powerful but Underused Tool
Why Recruit at a Trade Fair or Professional Conference? Unlike a job fair, in which people decide to attend on their own, a trade fair or a conference is a gathering of the very best professionals in any industry, who all are sent by the company. Because they are sent …
Read More »Outside-the-Box Recruiting Using MySpace.com as a Recruiting Tool
Recruiting Outside the Box Takes Courage The only problem with the approach outlined here is that while nearly every recruiter on the planet says that they want to try outside-the-box tools, most recruiters are mundane, lack the courage to try new things, and are unwilling to invest the time it …
Read More »Recruiting Using a Competency-Based Approach
What Is a Competency-Based Approach? Using the language of those who earn their living selling and marketing competency-based solutions, a competency-based recruiting approach relies on using a series of assessment tools that identify not only the technical skills a candidate possesses, but his behavioral competencies as well. A competency is …
Read More »Building a Recruiting Culture — the Ultimate Strategy, Part 1
What Is a Recruiting Culture? A recruiting culture is a recruiting strategy that shifts the responsibility of recruiting to managers and employees. While the recruiting department provides leadership, every individual and department in the organization is assigned a prominent role in recruiting. No individual is exempt. The process of building …
Read More »Recruiting At Bars and Other Places Prospects Gather
Recruiters are a strange lot; thousands flock to the Internet each year looking for out-of-the-box recruiting tools, but they often reject what they find because it seems too different. If you're one of the faint-of-heart recruiters, stop reading, because there's no way you're going to have the courage to explain …
Read More »Talent Management Road Kill (Part 1 & Part 2)
article by Dr. John Sullivan & Master Burnett As seen on ERE.net Part 1 and Part 2 Some things take time to figure out, while others are blindingly apparent at first sight. For the best and brightest in the HR world, the fact that senior leaders were demanding that talent management …
Read More »Improving Sourcing: Techniques for Identifying Which Sources Work and Which Don’t
Recruiting is a relatively simple four-step process, the first two steps of which are called “sourcing”: First you make potential candidates aware of your firm and its job opportunities. Second, you convince candidates to actually apply for the job. Third, you assess them. And last, you try to “sell” the …
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