Why Utilize Metrics? While researching my book "HR Metrics, The World-Class Way," I found that many HR professionals realized a need for more metrics, but lacked the vision to create them. They didn’t have criteria for where to apply metrics or a methodology to figure out which activities it even …

As recruiting continues to become more difficult, more and more companies are looking to reinvigorate their college recruiting programs and concentrate a greater percentage of external hiring efforts on entry-level professionals. If you are preparing to go that route, I suggest you look at some of the new approaches that …

In the high stakes game of procuring the world’s best talent, organizations are increasingly realizing that positioning one’s self correctly in the labor market is essential to even being considered as a viable employer. While 10 years ago candidates may have trusted what employers had to say, today top talent …

If you want to avoid many of the interview errors that have been outlined in the previous three installments in this series, it’s important that you take the time to educate managers about interviewing. I’m not talking about a day-long training session; instead, use a reminder sheet, e-mail, or website …

In previous articles, I highlighted what’s wrong with interviews, some alternatives to supplement interviews, and pre-planning steps to improve the customer experience. In this part, I’ll provide some suggestions on changing the timing and the content of interviews, both of which can increase the number of top performers who will …

Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you …

The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can …

Reference checking of candidates is conducted by nearly every firm in the Untied States. Some firms conduct them internally, while others outsource the process. Unfortunately, both approaches are often executed with little concern for accuracy or effectiveness. In fact, it is not uncommon for reference checks to be completed by …

There’s no doubt about it: Google is one of the most innovative recruiting organizations on the planet. I’ve written in the past about some of their world-class practices, but in light of recent innovations and global news interest, an update is in order. In less than nine years, Google has …

Is your firm experiencing an increasing turnover rate because recruiters from other firms are raiding you? Last week’s column introduced three elements of a world-class blocking strategy, including analyzing your talent competitors’ immediate needs; engaging third-party recruiters to determine who is most coveted; and working up an agreement with trusted …