Adapting the title from the famous book, I pose this question to HR leaders: “What differentiates Good from Great HR departments?” In my view, understanding the key factors that contribute to greatness is something that every HR leader that wants to excel should be doing continually. However, it turns out …
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The 5 Ps of Recruitment Marketing and How They Drive Great Hiring
Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts …
Read More »Why Your No. 1 Recruiting Source Is Underperforming (Fully Explained)
Consistently, the top source for producing high-performing hires is an organization’s employee-referral program. Unfortunately, because most current programs were designed years ago based on a 20th-century ERP model, there is a high probability that your stale program is a prime contributing factor to your organization’s current talent and skills shortage. …
Read More »Educate Hiring Managers on Their Competitive Landscape — Recruit When Competition Is Low
Everyone should already know that the best time to recruit is when the competition is low. However, it’s difficult to find corporate recruiters who routinely report to their hiring managers the current level of competition faced in relation to their newly opened job. The technical term for this external analysis …
Read More »9 Recruiting Lessons From Santa Claus
If you’re a recruiter celebrating the Christmas season, this may be a slow period for you. But it should also be a time to learn. So why not use any extra time to consider a few recruiting lessons from Santa Claus?
Read More »White-Glove Treatment Guarantees a “Wow” Candidate Experience for Exceptional Applicants
When hiring managers demand that we must land truly exceptional candidates, recruiters need to realize that it takes much more than the standard candidate experience to really wow and excite them. Instead, you must provide white-glove treatment that leaves a powerful impression that convincingly demonstrates that your firm really is …
Read More »Experience Doesn’t Predict New-Hire Success: Avoid This Most Expensive Hiring Error
If you’re involved in hiring, it’s critical that you act on this startling revelation: “Experience doesn’t predict a new hire’s success.” Hiring with a focus on experience is, of course, a well-established tradition in recruiting. In fact, a Harvard Business Review study found that 82% of sampled job ads either required or …
Read More »December: ’Tis the Season to Recruit When the Competition Is Low
Need an edge in your competition for talent? Think December, when there may be 35% fewer job postings trying to attract the normal volume of jobseekers. If you’ve ever gambled in Las Vegas, you would know that when you face great odds like these, you need to be all in. …
Read More »Let Employees Do What They Do Best By Stopping ‘Responsibility Creep’
Responsibility creep is where top performers (because of their success record) continually get new responsibilities piled on them. Eventually, they don’t spend much of their time “doing what they do best.” They end up spending as much as 60% of their time doing work that they don’t like doing and …
Read More »Want To Dominate Recruiting In Your Industry? – Adopt Silicon Valley’s Critical Success Factors
If you are a recruiting leader whose executives have extremely high expectations for dominating their industry, this is the article for you. After 20 years of studying Silicon Valley and West Coast firms that dominate their industries, I have found that there are clear differentiators that cause firms like Google, …
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Corporate Recruiters – Why Aren’t You Rewarded For Exceptional Results?
“Recruiting is just sales with a crummy budget.” So why haven’t recruiting leaders learned a …
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It’s Easier Than You Think… To Name The Best Employee In Your Industry (A recruiting tip from “Deadliest Catch”)
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How To Hire LeBron James (And Exceptional Corporate Talent) Every Time!
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CEOs Are Competitive – So Winning Head-To-Head Recruiting Battles Impresses Them
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Complementary Recruiting – The NFL Shows How To Maximize Collaboration
Dr John Sullivan Talent Management Thought Leadership




