Recruiting Strategy

Why Job Fairs Stink — and the Superior Recruiting Alternatives

Job fairs stink as a hiring source. They don’t even make it on Jobvite’s top 13 list of most effective recruiting sources, and typically they produce less than 2% of all experienced hires. HR executives rated job fairs as the least effective job-search method, with a survey rating of only 1.6 out of a possible 5. And with the seemingly endless list of “what’s …

Read More »

The 5 Ps of Recruitment Marketing and How They Drive Great Hiring

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts in order to fully understand how to attract, engage and …

Read More »

Educate Hiring Managers on Their Competitive Landscape — Recruit When Competition Is Low

Everyone should already know that the best time to recruit is when the competition is low. However, it’s difficult to find corporate recruiters who routinely report to their hiring managers the current level of competition faced in relation to their newly opened job. The technical term for this external analysis is the “competitive landscape” for the job. A typical competitive-landscape …

Read More »

White-Glove Treatment Guarantees a “Wow” Candidate Experience for Exceptional Applicants

When hiring managers demand that we must land truly exceptional candidates, recruiters need to realize that it takes much more than the standard candidate experience to really wow and excite them. Instead, you must provide white-glove treatment that leaves a powerful impression that convincingly demonstrates that your firm really is different. If you have an internal executive-search function, you already …

Read More »

December: ’Tis the Season to Recruit When the Competition Is Low

Need an edge in your competition for talent? Think December, when there may be 35% fewer job postings trying to attract the normal volume of jobseekers. If you’ve ever gambled in Las Vegas, you would know that when you face great odds like these, you need to be all in. If you are one of the majority of firms that …

Read More »

Want To Dominate Recruiting In Your Industry? – Adopt Silicon Valley’s Critical Success Factors (Part 1 of 2)

If you are a recruiting leader whose executives have extremely high expectations for dominating their industry, this is the article for you. After 20 years of studying Silicon Valley and West Coast firms that dominate their industries, I have found that there are clear differentiators that cause firms like Google, Amazon, Facebook, and Salesforce to produce truly exceptional business outcomes, …

Read More »

Hit Your Competitors Where It Hurts — Adopt the Hire-to-Hurt Strategy

Access to this article is limited to fierce competitors  Most CEOs are fierce competitors. They love my strategy of “targeting your competitor’s top talent, because hiring them makes you stronger, while your competitors simultaneously get weaker.” It’s a two-for-one deal. You might assume that most corporate recruiting leaders share their CEO’s high level of competitiveness. But you would be wrong. …

Read More »

Collaborative Recruiting — Making ‘Every Employee a Recruiter’ Improves Hiring Results

Top firms use collaborative recruiting because it “turns every employee into a recruiter” and a brand ambassador. Expanding involvement also improves hiring results and lightens recruiter workloads. If you haven’t heard about this increasingly popular approach, collaborative recruiting (aka team hiring) is where you purposely expand both employee and manager roles throughout the recruiting process. Both play a larger and …

Read More »

Do You Know That You Are Part of the Golden Age of Recruiting?

This “think piece” is designed to stimulate your thinking about the tremendous progress that the recruiting profession has made Few in recruiting realize that we are now experiencing The Golden Age of Recruiting. Yes, the highest level of sophistication in our long history. I reached this conclusion because as part of our charge, professors are urged to step back and …

Read More »

Boomerang Recruiting — Bring Back the Stars Who You Let Get Away

You could reduce the pain from today’s record turnover by getting some of your very best to return. And that’s often possible because 72 percent of past employees would return to the company if the opportunity arose and almost one quarter regret their decision to leave. And because the top reason for their regret is that “they miss their boss and their coworkers.” …

Read More »