Recruiting Strategy

Recruiting on Pinterest, Instagram, and Dribbble to Build Your Innovation Brand

When most recruiters learn about a potential new media channel like Pinterest or Instagram, their initial reaction is often to discount them as a low-volume source. Many recruiters shortsightedly fail to see their value, no matter how many desirable prospects “hang out” on them, simply because the new source is not designed primarily to be a recruiting site. But don’t …

Read More »

10 Compelling Numbers That Reveal the Power of Employee Referrals

I strive to be the world’s most prominent advocate of employee referrals simply because there is no more powerful tool in recruiting. Well-designed referral programs not only identify top prospects that are not in a job-search mode but they also require employees to assess candidates for skills and fit and to sell them on the company and the job. Taken …

Read More »

An Open Letter to Mark Zuckerberg and Larry Page — Action Steps to Avoid or Turn Around a “Great to Good” Slide (Part 2 of 2)

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I’ve pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world. Google is a large company now, but we will achieve more, and do it faster, if we …

Read More »

An Open Letter to Mark Zuckerberg and Larry Page — Avoid the “Great to Good” Downward Spiral (Part 1 of 2)

There are fewer sad things to observe than a once-great firm sliding into mediocrity. You might not be accustomed to hearing the word “sad” and “business” in the same sentence, but I really do find it sad when great startup firms lose their energy and eventually become lumbering giants. If you’re familiar with the legendary business book by Jim Collins, …

Read More »

The War for Talent Is Returning; Don’t Get Caught Unprepared

Here is a heads-up alert for you: be prepared because not only will the infamous “War For Talent” be returning to impact your firm, but it is already underway in its full intensity here in the Silicon Valley. Begin planning for this next round of talent wars, because once the intense competition begins, there simply won’t be time to catch …

Read More »

25 Ways That “No-recruit” Secret Agreements Can Damage Your Firm

This “think piece” is part of a series of articles I wrote to expand your thinking about strategic HR. If you haven’t seen it in the news lately, there has been an uproar over the practice of secret “no-recruit” agreements between major corporations. A significant number of notable firms including Google, Apple, Intel, and Pixar have been accused of restraining …

Read More »

Is It Time to Use Klout/Kred Scores as Part of the Hiring Process?

Has anyone asked you “what’s your Klout score?” If you are on the leading edge of corporate recruiting and you are constantly on the lookout for new tools and approaches, one of the emerging tools that you should be aware of is social media analytics that measure online influence. In a business world that is increasingly dominated by social media, …

Read More »

Recruiting’s Dirty Little Secrets — What You Don’t Know Can Hurt You

  Recruiting Dirty Little Secrets Here are a dozen areas where corporate recruiting could improve. The corporate black hole — because of recruiter overload, the volume of applicants, and technology problems, a resume submitted to a corporate career site may actually have a zero probability of being reviewed. In the industry, it can be referred to as “the black hole.” …

Read More »

Why Not Start the New Year by Doing Something Strategic in Talent Management?

The Top 15 Potential Strategic Actions to Consider in Talent Management If you’ve decided to stop fighting fires and to do something major with a strategic impact, here is a list of possible programs and actions that you should consider. Increase the productivity of your workforce – workforce productivity is merely comparing the output of your entire workforce (the total …

Read More »