Recruiting Strategy

There is no more valuable recruit than a “Purple Squirrel.” In fact, a single Purple Squirrel recruit may be more impactful than all of your other hires combined during a single year. If you’re not familiar with the term, a Purple Squirrel is the moniker that denotes an extremely rare and talented recruiting target. Purple Squirrels are valuable because they …

Recruiting is important at any firm, but it is super critical at startup firms. This is because when you have thousands of employees, you can still get by after hiring a few turkeys. At a startup, however, you are so lean that every hire must count and a single bad hire can cause incredible damage. To further complicate the matter, …

They are the perfect recruiting target because these prospects are currently employed (i.e. passives); they are diverse; it costs almost nothing to get a recruiting message in front of them and best of all; and they already know and like your company and its products. These perfect candidates are your customers. Even though customers are generally the most-ignored recruiting source, …

In business, it is becoming more apparent every day that a large-size company is less of an advantage than speed and agility. There are new stories every month about how smaller firms like Facebook, Zynga, Instagram, and Zappos dominate over larger firms in their same space. The same shift in critical success factors toward speed and agility is also occurring in …

You might think of your desk or cubicle as simply a place to do work, but forward-looking executives have found that the physical workspace has a profound impact on increasing not just productivity but also innovation. Silicon Valley didn’t invent the cubicle, but it certainly made it an integral part of not only high-tech but also business life. You may …

When most recruiters learn about a potential new media channel like Pinterest or Instagram, their initial reaction is often to discount them as a low-volume source. Many recruiters shortsightedly fail to see their value, no matter how many desirable prospects “hang out” on them, simply because the new source is not designed primarily to be a recruiting site. But don’t …

I strive to be the world’s most prominent advocate of employee referrals simply because there is no more powerful tool in recruiting. Well-designed referral programs not only identify top prospects that are not in a job-search mode but they also require employees to assess candidates for skills and fit and to sell them on the company and the job. Taken …

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I’ve pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world. Google is a large company now, but we will achieve more, and do it faster, if we …

There are fewer sad things to observe than a once-great firm sliding into mediocrity. You might not be accustomed to hearing the word “sad” and “business” in the same sentence, but I really do find it sad when great startup firms lose their energy and eventually become lumbering giants. If you’re familiar with the legendary business book by Jim Collins, …

If your goal is to improve the quality of your people management decisions and be metric driven, you need to assess your current metric approach using the following 20 faults as assessment factors.