Most career sales professionals have learned that it is easier to sell reluctant customers face-to-face versus remotely via phone calls and emails. As recruiters are essentially professionals selling career opportunities, it makes sense that nearly every recruiting strategy should leverage one or more face-to-face approaches such as an invited open …
Read More »Dr John Sullivan
Advanced Recruiting Tips for Smaller Firms
Smaller organizations face a vast array of unique recruiting challenges. While some may assume that recruiting in a smaller organization is easier than in a large organization, those who have worked in both would attest that it’s not easier, just different. While some of the challenges are the same, just …
Read More »What Is Your Hiring Batting Average?
I am an unabashed follower of the HR philosophy of Jack Welch, former CEO of GE. He is a proponent of a “business-like” approach to HR that emphasizes its critical role in impacting organizational results. Welch is certainly controversial in HR circles because he advocates many things that “softies” in …
Read More »The Housing Crisis, the Economy, and Their Impact on Recruiting
Over the course of my nearly 40-year career in human resources, I have witnessed almost a dozen recruiting booms (where recruiting budgets ballooned) and busts (where there were sharp and painful drops in the need for recruiters and for recruiting). While the primary factor driving each differed, all were attributable …
Read More »The Dollar Impact of Great Recruiting: A Must-Do Calculation
There is nothing more important in the business world than demonstrating the dollar impact of what you do. Every major business function from marketing, sales, finance, supply chain, customer service, and production routinely demonstrate their return on investment. However, as with many aspects of corporate life, HR tends to be …
Read More »Workforce Planning: Now Is the Time to Upgrade Your Plan
Most of us have read about upcoming workforce trends like decreasing employee loyalty, differing generational expectations, and the impending retirement of the baby boom generation, but surprisingly few organizational leaders are fully aware of how those issues will impact them. Several of the organizations I have worked with in recent …
Read More »Are You Wasting Your Employment Branding Dollars?
Over the course of the last three years, employment branding has grown from a concept a few organizations were spending a little money on to a full-blown discipline that many large and small organizations alike are investing heavily in. As of April 2007, more than 57% of the Fortune …
Read More »Attract Reluctant Applicants by Compiling Your Selling Points
Many organizations struggle to get enough high-quality applicants. While corporate websites, job boards, and events generate lots of flow, most agree that the quality is lacking in a vast majority of applicants. The culprit might be how organizations sell their opportunities. A quick scan of major job boards, print advertisements, …
Read More »What Separates Great Workforce Planning From an Average Effort? Part 2 of 2
In Part 1 of this article, I outlined the first six of 13 key factors that differentiate great workforce planning efforts from mediocre workforce planning efforts. Here are the remaining seven points to note. Factor #7 Demonstrate the likelihood that your recommended actions will actually work. In addition to …
Read More »Retention Strategy — Why Do People Stay In Their Jobs
A better question is: why do you stay in your job. This more positive approach gives significantly different answers than the traditional exit interviews. Just as a marketing expert focuses on a product's best qualities, you must focus on the reasons why people stay in their jobs. Reinforcing these factors …
Read More »
Dr John Sullivan Talent Management Thought Leadership