Examine your social media initiatives using the following checklist. Tally your points to determine how authentic your efforts are. Corporate profile page (4 points) — your organization should have a profile page on each of the major social networking sites that service your target audience, including but not limited to …

Most Current Recruiting Messages Aren’t Authentic Recruiting messages can be presented via a variety of channels, including corporate websites, job postings, print collateral, social media services, and during 1:1 interaction throughout the assessment and hiring process. Unfortunately, regardless of the channel used, most recruiting communications rate low on authenticity. Over …

A more common form of squatting relates to social media vanity URLs, which let you link to your social media profiles in a more user-friendly way. Vanity URLs enable you to replace the gobbledygook (www.facebook.com/home.php?#!/profile.php?id=845862041&ref=ts) found in a typical social media profile link with a handle of your choosing, i.e. …

Winner — Sodexo USA If one were to look at the recruiting practices of the U.S. region of this integrated global food and facilities management services provider with over 110,000 employees, you wouldn’t guess that its function was only a few years old. Like many organizations, Sodexo experimented with outsourcing …

Winner — Ernst & Young As one of the “big four,” Ernst & Young’s thirst for new talent to fill the ranks of its professional service workforce is unending. Despite noticeable economic impacts on their business, Ernst & Young invested as usual, hiring 2,700 new graduates from over 300 of …

Award Winner — Ernst & Young As a global leader in accounting and advisory services, Ernst & Young has a long history of excelling in many aspects of talent management. Its efforts with regard to employer branding are no exception. E&Y’s brand focuses on telling a robust story about how …

As with all ere.net posts, you are encouraged to share your thoughts on the practices described, ask follow up questions, and suggest additional practices that elevate the game following each installment. Best Practices in Employee Referral Programs I have long argued that employee referral programs should be the foundation of …

I seldom use the word hate. As a kid I was scolded by my father if he heard me or my brothers use it. While I may dislike the Dodgers, tea baggers, and Simon Cowell, I wouldn’t say I “hate” them.   There is one exception, one I share with many …

A reporter from the Wall Street Journal once asked me what I thought was the greatest secret in recruiting.  Such a broad question would usually cause one to ponder, but my immediate response was that abusive hiring processes cost organizations millions of dollars by turning possible customers into lifelong “haters.” …

The most powerful recruiting advertisement I’ve seen in the last two years didn’t originate from Google and it wasn’t found on a social media site; instead it was a “take your breath away” billboard designed to attract a single person. Usually billboards are a complete waste of money, but this …