Recruiting Strategy

Develop a Friends Program to Better ‘Sell’ Your Targeted Talent

It takes little effort to convince active job seekers to apply for jobs; however, the same cannot be said for currently employed top performers. The difficulty in getting individuals actively engaged in their industry and performing at top levels to apply increases significantly during tight economic times because even the …

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The Mobile Phone: The Most Effective Recruiting Communications Platform

The basic foundation for all recruiting is the ability to communicate and share information with potential candidates directly. In our modern, high-tech world, corporate recruiters have numerous channels they can use to communicate directly with candidates ranging from face-to-face visits to video chat. However, there is only one tool that …

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Recruiting Videos Allow Potential Candidates to Feel the Passion

Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization. Most rely almost exclusively on “words” in paid advertising, brochures, and websites, but words are “so last year.” Each month, fewer and fewer people read newspapers and books, and …

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13 Trends In Corporate Recruiting for 2009

The Latest Trends in Corporate Recruiting Based on conversations with recruiting leaders, questions asked during seminars, advisory requests, and best-practice research, expect to see an increased emphasis in: Upgrading employment branding. Nothing is hotter around the globe in recruiting than employment branding. Firms throughout Asia, in particular, are increasingly adopting …

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How Individual Recruiters Can Avoid Being Laid Off

During hard economic times, it’s survival of the fittest. Yet many corporate recruiters fail to understand or acknowledge the cyclical nature of our business; every five to seven years, recruiters are let go en masse. If you work for an auto company in Detroit or an airline or a mortgage …

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The 20 Principles of Strategic Recruiting

Corporate recruiting is an interesting field. There are no books entitled The Theory of Recruiting or Principles of Strategic Recruiting. As a result, most individuals in recruiting tend to make it up as they go rather than follow a more defined set of rules or principles. There is no formal body in recruiting that …

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Don’t Buy the Company…Recruit Its Employees Instead

Microsoft has a clever strategy to recruit away Yahoo! employees. For the most part, Microsoft has successfully relied on its strong employment brand and near-boundless opportunities to attract the best and brightest as opposed to seeking them out. That is, until recently, when Microsoft raised the level of its recruiting …

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