Features That Bring the Firm to Life and Make the Firm Appear Genuine Most careers sites provide little more excitement than reading a paper brochure. One of the goals of the website should be to include information that brings the firm to life and makes the work experience seem genuine …

The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a …

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become …

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, …

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either …

Lessons Everyone Can Learn From NotchUp's Approach I have no relationship of any kind with NotchUp, but its approach is so brilliant that I puts its founders in my top 10 list of people who have a superior understanding of what it takes to attract fully-employed top performers (some mistakenly …

Other Information-Gathering Elements for All Visitors In addition to assessing qualifications and capturing resume details, there is other information you should attempt to get from all visitors, whether they are active or passive, during their visit to your site. Elements under this feature include: Capture Their Job-Switch Criteria. This element …

Finding a Tiger Woods is the Easy Part A common complaint among both hiring managers and recruiters is that they have difficulty in hiring top caliber talent like Tiger Woods. Some call these extraordinary individuals top performers, while others call them game changers or innovators. Regardless of what they are …

Calculating the Cost of a Vacancy in a Revenue-Generating Job A revenue-generating job is one that when vacant, no revenue is generated. Obviously, this category includes sales jobs, but it also includes a large number of jobs that can potentially halt the revenue stream if left vacant, like pilots or …

Classify According to Motives Develop a formal process for grouping prospects based on their reasons for looking or not looking for a job. The premise here is that you are currently missing out on some prime prospects. You are also wasting resources on some candidates because you have failed to …