One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer. Just five years ago, less than 1:10 Fortune 200 companies had a dedicated role to manage the employment brand, …
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Don’t Buy the Company…Recruit Its Employees Instead
Microsoft has a clever strategy to recruit away Yahoo! employees. For the most part, Microsoft has successfully relied on its strong employment brand and near-boundless opportunities to attract the best and brightest as opposed to seeking them out. That is, until recently, when Microsoft raised the level of its recruiting …
Read More »Using Messaging Campaigns to Spur Employee Referrals
Employee referral programs are a lot like bottles of wine. Most companies have at least one, the vast majority of which are average or less than average, and only a few ever truly become exceptional. But the similarities don’t stop there. When the blend of features is perfect, everyone …
Read More »Employee Referral Program Killers
Employee referral programs are the most powerful corporate recruiting tool, bar none. They can produce a high volume of quality hires who have been statistically proven to have lower rates of attrition. When designed well, they can not only be cost-effective, but they can produce one of the highest ROIs …
Read More »Best Practices in Recruiting: 2008 ERE Award Winners
One of the challenges in the fast-moving profession of recruiting is how to keep up with the latest evolutions in best practices at the best firms. Fortunately, it’s a little easier to learn about the emerging benchmark best practices as a result of ERE Media’s Recruiting Excellence Awards, which honor …
Read More »Establishing Applicant Expectations Upfront
An Ever-Expanding Chasm In a book entitled The Support Economy, the authors write: "People have changed more than the business organizations upon which they depend. The last 50 years have seen the rise of a new breed of individuals, yet corporations continue to operate according to logic invented at the …
Read More »Budgeting for a World-Class Employee Referral Program
It’s no secret that employee referral programs are proving themselves around the world to be a highly effective and efficient channel for sourcing quality candidates. While many employers are drawn to the source based solely on attractive cost-per-hire predictions, those savvy enough to measure the impact post implementation are finding …
Read More »Effective Approaches for Attracting Competitors’ Employees to Your Firm
As the global war for talent continues to manifest itself in an ever-increasing manner of ways, a nasty practice left over from an era long ago continues to handcuff recruiting organizations around the world. The practice we speak of is the gentlemen’s agreement made between two organizations not to poach …
Read More »Aggressive Talent Poaching in Bathrooms and Parking Lots
Ever since the unsolicited offer by Microsoft to buy Yahoo, recruiters have been literally “circling” Yahoo in a manner that would have to be labeled as aggressive even by Silicon Valley standards. The tactics vary from the relatively tame practice of “cold calling” into Yahoo in order to find nervous …
Read More »Positioning the Strategic Role of Recruiters in Volatile Economic Times
The U.S. economy is like a sprinter trying his best to run a long-distance race. It takes off at full speed until it burns up its resources and has to slow down while it recovers, only to take off again shortly thereafter. Time and time again, companies in the U.S. …
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Dr John Sullivan Talent Management Thought Leadership