Articles

10 Ways to Show Investors Your Startup Has Good Management

(Originally published in the WSJ Experts January 29, 2016 6:30 a.m. ET) 10 Ways to Show Investors Your Startup Has Good Management JOHN SULLIVAN: Entrepreneurs must realize that when venture capitalists select new investments, the management team is the most important criterion. Cass Business School research found that an effective management team was …

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The Employee Happiness Fad … Doesn’t Make Me Happy

Ever since the Declaration of Independence, “the pursuit of happiness” has been a national goal. However, only recently has a more narrow focus on employee happiness become a talked about item among business and HR leaders. Some call it a trend but I call it another distracting fad that will …

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Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …

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