From Minneapolis-St. Paul to Wall Street On October 3, 2005, The Wall Street Journal profiled Ms. Knoepke Campbell in its Theory and Practice column, which appears in the Managing section of the paper (click here to read the column). The column is dedicated to looking at the people and ideas …
Read More »Search Results for: employer branding
A Case Study of Google Recruiting
“Disruptive Technology” and Strategic “Disruptive Recruiting” Google, through its branding, PR, and recruiting efforts, has made itself so well known and attractive to professionals from every industry and university that they have essentially changed the game of recruiting forever. If you know anything about technology, you know that people in …
Read More »A Case Study of Google Recruiting, Part 2
Google has plans to nearly double its workforce, growing from approximately 5,000 employees to 10,000 employees in the near future. The recruiting structure that they have designed to enable such growth is, like most successful recruiting organizations, primarily a centralized operations model.
Read More »HR Must Assume the Role of the “What Works” Best Practice Sharing Process
But Aren’t Best Practices Shared Already? I had often suspected that within large corporations best practices in people management were not being shared throughout the organization, a suspicion that was later proven time and time again through my advisory work in the area of employment branding. While working with such …
Read More »Six Best Practices in Recruiting
Recruiting Leader of the Year, Best Use of Metrics, and Best Recruiting Process: Dan Hilbert, Valero Energy What Dan Hilbert and his team at Valero Energy have accomplished will forever change the strategic options that recruiting directors must consider. They have developed what may be the world's most strategic staffing …
Read More »Three New Roles Every Modern, Strategic Talent Management Function Must Have
Driving Change: Three New Roles Defined While breaking down the barriers between the existing HR functions that impact talent management is in itself a profound success, leading organizations are also formalizing a number of proactive activities that add true strategic power to talent management. By creating a formal workforce planning …
Read More »Talent Management Road Kill (Part 1 & Part 2)
article by Dr. John Sullivan & Master Burnett As seen on ERE.net Part 1 and Part 2 Some things take time to figure out, while others are blindingly apparent at first sight. For the best and brightest in the HR world, the fact that senior leaders were demanding that talent management …
Read More »The 8 Elements of a Successful Employment Brand
Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment brand as a well-managed company and good place to work. And while senior executives long ago realized the value of building product brands, and …
Read More »Providing a More Positive Candidate Experience, Part 2
Last week, I started to discuss how to provide a more positive candidate experience by introducing ways to discourage marginally qualified and unqualified candidates from applying and to improve the flow of information in the recruiting process. This week, my attention turns to two additional methods that can be addressed …
Read More »If You’re Not on the Fortune “100 Best Companies to Work For” List, You’re Nobody!
Fortune Magazine’s 100 Best Companies to Work For list came out last week, and if your firm isn’t on it, your recruiting and branding strategy can only be judged as a failure. Why, you ask? It is simply because there is no other action or program that has as dramatic an impact …
Read More »