Search Results for: employer branding

[Webinar] Employer Branding Techniques for Engaging Candidates Online

Learn best practices and the most modern techniques for attracting and engaging potential applicants. If you’re struggling to get enough applicants for your open jobs, regardless of company size, you must move beyond simply posting open jobs. It’s time to realize that if your organization expects to succeed in attracting top talent in today’s ultra-competitive job market you need to …

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You Can’t Calculate Employer Branding’s ROI if You Omit Its Negative Impacts

Understanding the Top 10 Problems Associated With Having a Strong Employer Brand There are only two long-term strategic recruiting approaches: employer brand building, and talent pipelining. Of the two options, employer brand-building is by far the most powerful. In fact, it was ranked by BCG as No. 4 highest in revenue and profit impacts among all HR programs. Almost every major corporation …

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The 2nd Biggest Mistake in Employer Branding — Failing to Measure Employer Brand Strength

In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of Employer Branding” I highlighted the importance of measuring and reporting the business impacts of employer branding . This first step is critical because all too many employer branding leaders are satisfied with simply “counting things that …

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The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts Of Employer Branding

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has changed for the better. In particular, I am continually shocked …

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Donald Trump Taught Us All We Needed To Know About Employer Branding

By Dr John Sullivan September 21, 2015 | ERE This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the …

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How Uber Destroyed Its Employer Brand — Is It Time To Blow Up HR Again?

  As seen on ERE Media (February 24, 2017) A powerful employer brand is essential at any firm that requires strong recruiting and retention. However, a great employer brand is especially critical in a growing company that is considering an IPO. And if you look at the last decade, it’s hard to find a firm that has destroyed its employer brand as …

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Win Program Excellence Awards to Enhance Your Employer Brand and Your Career

In my experience, there is no single action that has a greater impact on your employer brand image then by winning an external award for excellence in your people management programs. It is the equivalent to winning an Oscar for a movie. This external assessment sends a message to everyone heralding the quality of your work. Winning an award sends …

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Revelation – Your Employer Brand Is No Longer Owned by Your Firm

For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use by many HR consultancies and recruitment marketing firms; given dozens of employer branding presentations; and have even written a book on the topic. Despite many successes, it’s time to admit …

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Top Places to Work Lists Are Valuable for both Branding and Poaching!

It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that even though the Fortune list is the granddaddy of them all, there …

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