Search Results for: employer branding

Best Practices in Recruiting: 2008 ERE Award Winners

One of the challenges in the fast-moving profession of recruiting is how to keep up with the latest evolutions in best practices at the best firms. Fortunately, it’s a little easier to learn about the emerging benchmark best practices as a result of ERE Media’s Recruiting Excellence Awards, which honor …

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Budgeting for a World-Class Employee Referral Program

It’s no secret that employee referral programs are proving themselves around the world to be a highly effective and efficient channel for sourcing quality candidates. While many employers are drawn to the source based solely on attractive cost-per-hire predictions, those savvy enough to measure the impact post implementation are finding …

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Leveraging Your Product Brand to Improve Recruiting

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either …

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The 20 “Rules” for Great Recruiting

Recruiting Rule #1: You must declare war and act like warriors in order to win. It takes an aggressive approach to get the best talent. Aggressive recruiting starts with competitive intelligence and a strong desire to win. It ends with the goal of continually improving everything you do so that …

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Green Recruiting: Building Your Environmental Employment Brand

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company’s environmental stance as a critical …

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Can’t Find Talent…You Must Be Kidding!

In Times of Low Unemployment, Your Industry is Your Farm Team Like many, you have probably heard that there is a shortage of talent. This statement would be true if you were managing the macro-level economic engine of a state or country, but luckily, you are not. The plain and …

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Successfully Marketing Employment Products (Part Two)

Over the course of the last three weeks, we have laid out a model for managing the portfolio of job opportunities an organization produces similar to that used by organizations to manage their product/service portfolio.   This model repositions the employment opportunity as a product, one that can be defined, …

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