It’s hard to find a more misunderstood and mismanaged human resource area than employee turnover. Executives are constantly sounding off about how “bad” employee turnover is, but in some cases, employee turnover is actually a positive thing. Imagine, for example, that you had a poor-performing worker like Homer Simpson. If …

More often than not, it is the simplest things in life and in business that produce the biggest impacts. Having spent more than 30 years analyzing corporate recruiting practices and strategy, I have noticed there are some rather basic questions that, if only posed, would have a profound impact on …

Hiring For Tendencies Is a Common Practice It is common to design recruiting and hiring processes to select individuals with certain mindsets or behavioral tendencies. Southwest Airlines, for example, has been written up in numerous books and articles for how they successfully attract and hire individuals who naturally behave and …

Most Firms Utilize the Traditional Approach I estimate that 95% of corporate college recruiting programs follow the traditional model because everyone is familiar with it and they are simply comfortable using it. I sometimes call the traditional model the “career center focus” model because it relies so heavily on services …

The King of Employment Branding The recent collapse of the banking and financial markets has subdued much of the consulting and investment banking competition that Google once faced on campuses. Despite some turbulence, the high-tech industry is still a shining light in this economy, and Google is by far most …

A Groundbreaking Program The concept was developed in the late 1990s at Cisco Systems by Michael McNeil, whom I consider to be the father of employment branding and modern marketing-based recruiting. The program is based on the premise that everyone wishes they had “a friend” inside a firm they could …

It takes little effort to convince active job seekers to apply for jobs; however, the same cannot be said for currently employed top performers. The difficulty in getting individuals actively engaged in their industry and performing at top levels to apply increases significantly during tight economic times because even the …

The Latest Trends in Corporate Recruiting Based on conversations with recruiting leaders, questions asked during seminars, advisory requests, and best-practice research, expect to see an increased emphasis in: Upgrading employment branding. Nothing is hotter around the globe in recruiting than employment branding. Firms throughout Asia, in particular, are increasingly adopting …

During hard economic times, it’s survival of the fittest. Yet many corporate recruiters fail to understand or acknowledge the cyclical nature of our business; every five to seven years, recruiters are let go en masse. If you work for an auto company in Detroit or an airline or a mortgage …

Anyone who has worked in corporate recruiting for any period realizes they work in a profession that has dramatic up-and-down cycles. Unfortunately, the down cycles following rapid growth tend to be the harshest. Who can forget the literal “implosion” of world-class recruiting functions like those at Cisco, Nortel, and Trilogy …