If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand, it’s quite rare for one to actually have a high-performing …
Read More »Search Results for: employer branding
Your Job Postings Aren’t Attracting Top Applicants, And A Simple Test Will Prove It
You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from …
Read More »Your Talent Pipeline Needs a Roto-Router Because It’s Not Producing / Part 1 of a 3 Part Series
A comprehensive name-capturing guide for identifying who should be in your recruiting pipeline Let’s get straight to the point: having an external recruiting talent pipeline is a powerful tool but almost no one does it well. You can tell if your pipeline is failing if more than 50 percent of …
Read More »The Many Benefits From A Talent Pipeline – And How It Improves Quality Of Hire / Part 2 of a 3 Part Series
If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand, it’s quite rare for one to actually have a high-performing …
Read More »Challenge: Name The Recruiting Results With The Highest Impact On Business Performance
This article covers the tremendous value that comes from adding “risk management” to recruiting. Now you are probably thinking, “I’m in recruiting, why on earth would I read an article about risk management?” Well, first off because risk management would reveal which of the many recruiting outputs or results, when …
Read More »These Are The Recruiting Trends You Can’t Afford To Ignore (And What to Do for Each)
It’s critical that leaders realize the world of recruiting is now changing at the fastest pace in its history. I estimate that in the past, a corporate recruiting function could go for nearly five years without a major transformation. Today, your corporate recruiting function could become obsolete within as few …
Read More »The Most Damaging Strategic Omission In Recruiting — Candidate Research
You Don’t Know Jack … About Your Recruiting Targets If businesspeople ran recruiting … candidate research would dominate! Even though both recruiting and product sales are involved in a form of selling, only the sales function has shifted to a business-like data-driven approach to understanding its sales target. Where they …
Read More »Candidate Research — The Critical Information That You Must Know About Your Recruiting Targets
It’s a sad fact that most of what we know about those who we are trying to hire (recruiting prospects and candidates) is anecdotal and historical. At the same time, both the job search process and candidate expectations are changing at an incredibly rapid rate. These changes are a result of …
Read More »Native Advertising — The Next Big Thing In Recruitment Advertising
I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …
Read More »Outrageous Talent Practices – They Grab The Attention Of Top Talent
If you’re battling to recruit and retain top talent, you must have talent practices that go beyond the mundane in order to get their attention. And if you expect to impress the even more valuable innovators or creative types, you must go further and do something truly bold to get their …
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