You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from …
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Your Talent Pipeline Needs a Roto-Router Because It’s Not Producing / Part 1 of a 3 Part Series
A comprehensive name-capturing guide for identifying who should be in your recruiting pipeline Let’s get straight to the point: having an external recruiting talent pipeline is a powerful tool but almost no one does it well. You can tell if your pipeline is failing if more than 50 percent of …
Read More »The Many Benefits From A Talent Pipeline – And How It Improves Quality Of Hire / Part 2 of a 3 Part Series
If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand, it’s quite rare for one to actually have a high-performing …
Read More »Pinterest Produces Amazing Diversity Results … Using Proactive Targeted Referrals
By focusing on one type of diversity referral program, within six weeks a firm can dramatically turn around its diversity recruiting … to the point of, for engineering jobs, “a 55-fold increase in the percentage of candidates from underrepresented ethnic backgrounds” and a “24 percent increase in women applicants.” Well, these dramatic …
Read More »Native Advertising — The Next Big Thing In Recruitment Advertising
I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …
Read More »Recruiting Trends For 2016 And Their Supporting Best Practices, 2 Part series
What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends …
Read More »Want Diversity? Counter Unconscious Biases That Limit Your Diversity Recruiting
Other than the recent conscious discrimination that has seemingly been encouraged by Donald Trump, most discrimination in modern times is extremely subtle and often unconscious. And although unconscious bias training is all the rage, it is not sufficient on its own to increase diversity recruiting. As a result, if you …
Read More »[Slides] RECRUITING IDEAS FROM THE SILICON VALLEY – Are Conservative Recruiting Practices Hurting Your Firm?
Recruiter Show London Recruiter Show, London – Nov. 18, 2015
Read More »[Slides] THE TOP RECRUITING TRENDS TO TRACK
The next generation of employee referral programs will focus on improving quality of hire.
Read More »Getting It All Wrong – “The Work” Attracts Top Performers (not pay/benefits)
“It’s the work (stupid)” That is the gist of the answer that you get when you ask top performers, “What would attract you to a new job?” If you were Picasso, wouldn’t you only be attracted to a new job if it provided you with the opportunity to “do the …
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Dr John Sullivan Talent Management Thought Leadership