Recruiting Strategy

Consider this scenario: you’re trying to recruit a star in your industry, but you’re having difficulty because they are treated extremely well at their current firm. You try everything in your recruiting toolkit, but the target still won’t budge. Because this is an exceptional individual that is slotted for a …

There are two fundamental types of hiring strategies: high volume and high impact. Most corporate directors of recruiting think that the most common, high-volume recruiting, has the highest overall impact because, after all, it is used to fill a large number of openings. However, senior executives in sports, entertainment, the …

This March at the ERE Expo attendees (and those watching the live video stream) will be treated to something new. For the first time in the Expo’s history three of the longest-running ERE authors (Kevin Wheeler, Lou Adler, and myself) will come together for a live crossfire to respond to your questions …

Using social media to support recruiting efforts is justifiably a hot topic. Social media tools are one of the top three most powerful recruiting tools, along with referral programs and mobile technologies. Despite its potential, the approach most recruiting functions are taking to leverage social media is haphazard and weak. …

Personalized marketing and mass customized manufacturing are powerful concepts that when adapted to recruiting can provide a strategic opportunity to successfully recruit even the most difficult candidates. While personalizing the recruiting approach to fit every candidate is nearly impossible, the growth of social networks has made it significantly easier to …

All new hires have the potential of bringing with them game-changing thoughts and ideas, but no matter how rare the talent found, seldom are major business successes ever attributed to recruiting, except in the case of “lift-outs.” While not for everyone (few recruiters have the cojones or the planning skills …

A common question raised these days by senior HR leaders and business journalists pertains to the reality of social media empowered recruiting.  By asking if it is “real,” I presume they want to know if it is a fad or something that will dominate recruiting in five years. My answer …

In part one of this two part series I indicated that now is an opportune time to evaluate new strategies and tools with regard to college recruiting.  Leading talent functions in corporations around the globe are migrating their approach to college recruiting away from being a game of chance to …

The current lull in college recruiting is an opportune time to evaluate new strategies and tools. It is no secret that the vast majority of organizations that recruit from college campuses globally do so tactically, employing little or no strategy.  To even the casual observer, the approaches used are predictable, …

Recruiting history was made this month. You may not be aware that last week marked the culmination of the most sophisticated recruiting effort executed in this century, one that will go down in history as a case study on how to recruit “game-changers.” The approaches used and the lessons to …