Take a step back and ask yourself this question: Who is the most powerful and well-known person with the most contacts and resources in your company? The answer of course is your CEO. Now ask yourself, what have I done to make the most powerful and well-known person in the …
Read More »Articles
14 Outrageous Recruiting Approaches: Try One, You Might Like It!
Let’s face it, recruiters are a conservative lot. When it comes to selecting tools and strategies, they rely primarily on the tried-and-true conservative approach. During my many conversations with companies, salespeople, and especially executive recruiters, I have found that there are many exceptional recruiting and selling practices that are currently …
Read More »The Most Important Omission From Corporate Job Sites
The other day I was asked, “What is the single worst thing about most corporate career sites?” I laughed, and then hesitated ó because there are so many things wrong with most corporate sites. But after moment I gathered my thoughts and answered directly: They fail to immediately capture the …
Read More »Using Benchmarking as a Recruiting Tool
The best recruiting tools are often the ones that most recruiters don’t use. Why? Because overused recruiting tools generally do not have much of an impact when you are recruiting the prized, currently employed top performers. These so-called passive candidates are smart and aware. Trying to get through to them …
Read More »Why Metrics Are Essential for Success in Recruiting
In a highly competitive world dominated by CFOs who want to cut your budget, it is no longer optional to demonstrate your value. Everyone is accountable! If you are in a situation where “charm” has run out as an option, then it’s probably time to consider switching to metrics in …
Read More »Recruiting Talent to Unglamorous Places, Part 3
Firms that are located in less-than-glamorous locations still need to attract top talent. What is required is a recruiting plan with four elements: Find those with an established family or school connection to the area. Use reverse marketing to find people who like the features in your region. Become a …
Read More »Advice and How-Tos Recruiting Talent to Unglamorous Places, Part 2: Reverse Marketing
Not every firm can offer the glamour of a Cisco, HP, or G.E., nor can most firms be lucky enough to be located in great geographic areas like the Silicon Valley. But firms that are located in less-than-glamorous locations still need to attract top talent. Small-sized firms, as well as …
Read More »Recruiting Top Talent to Unglamorous Places
I continually get complaints from managers in “bad weather” areas in the northern U.S. and Canada who claim that it is impossible to recruit top talent because these regions just don’t have the drawing power of other areas. I find it startling that such beautiful cities as Minneapolis, Seattle and …
Read More »If You’re Not on the Fortune “100 Best Companies to Work For” List, You’re Nobody!
Fortune Magazine’s 100 Best Companies to Work For list came out last week, and if your firm isn’t on it, your recruiting and branding strategy can only be judged as a failure. Why, you ask? It is simply because there is no other action or program that has as dramatic an impact …
Read More »Recruiting After a Snowstorm: Recruiting Opportunities for Warmer Climates
Let’s face facts: most recruiting strategies are painfully traditional and often even dull. But if you have facilities and jobs in a warm weather area ó and you’re feeling bold ó you might try this “bad weather recruiting” approach. Recruiting After a Snowstorm (Bad Weather Recruiting) If you have ever lived in …
Read More »