Summary Of The 10 Basic HR Strategies
The 10 basic HR strategies or models are:
- Personnel
- Generalist
- Business Partner
- Call Center
- Outsourced
- Centers Of Excellence
- Self-Service
- Fact-Based Decision-Making
- e-HR
- Performance Culture
Strategy Models Defined
1. Personnel Model | |
Priority And Focus: | Low costs, basic transactions and legal compliance. |
Description: | The traditional approach to HR and the most common strategy. HR serves as an employee advocate. A strong emphasis on managing centralized transactions including payroll and benefits. HR is “reactive” with little outreach, change management or the use of generalists. |
Likely Strategic Impact: | Minimal impact on profitability and employee productivity. |
Appropriate For: | Small businesses or medium to large firms attempting to minimize costs. Often used when a single person runs HR or in a union environment. |
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Structure And Organization: | HR is centralized and organized by functional units. |
Largest Budget/Time Allocation: | Non professional hiring, payroll, legal compliance and benefits. |
Lowest Budget/Time Allocation: | Organizational development, training, technology, call center, workforce planning, generalists. |
Line Management Participation: | Minimal, all HR work is done by HR. |
Use Of Technology: | Low. Available technology focused on centralized payroll and benefits administration. |
2. Generalist Model | |
Priority And Focus: | Excellent hands on localized service delivered by generalists. |
Description: | A decentralized approach that attempts to provide “different” services that fit the unique needs of the business unit or local facility. It relies primarily on the generalist to deliver most HR services. Centralized HR serves primarily as support staff for generalists, and aggregators of standardized transactions. |
Likely Strategic Impact: | Medium due to the slow transfer of innovative solutions between various business units. |
Appropriate For: | Medium to large size firms that are geographically dispersed. |
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Structure And Organization: | Generalist do most HR work. Generalists are physically located in each major business unit or facility. This local HR generalist often reports directly to the general manager of their unit. |
Largest Budget/Time Allocation: | Generalists and “business unit” HR staff. |
Lowest Budget/Time Allocation: | All centralized HR functions. |
Line Management Participation: | High because they service providers are well known and trusted by local management. |
Use Of Technology: | Minimal with most transactions handled at the local level. |
3. Business Partner Model | |
Priority And Focus: | Becoming more strategic and building strategic relationships. |
Description: | The model made famous by Dave Ulrich defines the basic role of HR into four areas (service delivery, employee commitment, change management and strategic actions). The business partner model is the next step in HR evolution after the traditional “personnel” or generalist’s model. The strategy is interpreted by many to emphasize strategic initiatives and to de-emphasize transactions. When it is effective, HR becomes more important and earns a seat at the executive table. |
Likely Strategic Impact: | Moderate because the strong strategic relationships might not be enough to directly impact employee productivity or profit. |
Appropriate For: | Medium and large businesses that need to move away from the “personnel” model. |
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Structure And Organization: | The strategic elements of HR are centralized and while there are a moderate number of generalists, their responsibilities are generally non-strategic. This model generally has a top-heavy senior HR management staff. |
Largest Budget/Time Allocation: | Strategic consultants, high-level corporate HR staff, outsourcing, legal compliance. |
Lowest Budget/Time Allocation: | Payroll, transactions, workforce planning, metrics. |
Line Management Participation: | Medium |
Use Of Technology: | Medium, mostly reliant upon standard enterprise suites. |
4. Call Center Model | |
Priority And Focus: | “Free up” generalist time (from answering basic HR questions) so that they can focus on more strategic issues. Maintain ownership of transactions but minimize their costs with a telephone call center. |
Description: | The call several model generally evolves from either the personnel or the business partner strategy. Its primary focus is shifting the answering of basic HR questions to a centralized HR unit. The call center staff is cheaper and is continually available during working hours. |
Likely Strategic Impact: | Minimal, due mostly to the fact that once freed from basic transactions, few generalists actually transition to strategic work. |
Appropriate For: | Large corporations |
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Structure And Organization: | Call centers general report directly to HR operations. The generally operate relatively independently of both generalist and other HR functional departments. Although call centers shift some degree of HR work away from generalist and functional HR units, it has little direct impact on how the rest of HR is organized. |
Largest Budget/Time Allocation: | Call center staff, call center consultants, intranet and generalists. |
Lowest Budget/Time Allocation: | Technology, benefits administration and other HR transactions units, outsourcing. |
Line Management Participation: | Minimal, since most HR “answers” are answered by centralized HR. |
Use Of Technology: | Minimal, emphasis on telephony and knowledge base systems. |
5. Outsourced Model | |
Priority And Focus: | Outsourcing HR transactions and where appropriate, a majority of a firm’s existing HR functions, so that the remaining HR team can focus on increasing strategic impacts. |
Description: | In an effort to free up a senior HR management and generalist’s time and to increase HR’s strategic impact, HR managers identify the different HR functions that provide us with no competitive advantage. These functions are then outsourced to vendors with superior capabilities. The net result is that HR managers now have increased bandwidth because they have fewer “average” things to worry about. With less functions and responsibilities to oversee, HR managers can focus on the relatively narrow areas within HR that have a realistic chance of having a strategic impact. |
Likely Strategic Impact: | Moderate to high, if the narrower HR focus actually results in solving the remaining complex people problems. |
Appropriate For: | All businesses but especially small and large businesses. Outsourcing is more appropriate in the US where a great deal of sourcing support is available. |
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Structure And Organization: | Outsourcing can reduce or eliminate entire HR functions. The net result is generally a streamlined HR organization. The area of vendor management may become crucial, depending on the degree of outsourcing that you undertake |
Largest Budget/Time Allocation: | The remaining strategic HR functions, outsourcing, vendor management and outsourcing consultants |
Lowest Budget/Time Allocation: | Any HR function that are partially or totally outsourced (generally benefits, pensions, payroll and sometimes recruiting, compensation and training) |
Line Management Participation: | Minimal because much of the HR work is now done outside the company. |
Use Of Technology: | Low Within HR, most of the functions that require technology are outsourced, although many vendors utilize web sites to provide their services to managers and employees. |
6. Centers of Excellence Model | |
Priority And Focus: | Providing internal “consulting quality” help to solve advanced HR problems. |
Description: | Because generalists only have the opportunity too solve “local” problems, they must often bring in outside consultants to help them solve advanced or unique HR problems. Centers for excellence brings the expensive outside consulting inside in order to directly solve the ” most difficult 20%” of the current HR problems. By utilizing internal consultants, the knowledge gained after the problem is solved remains within the corporation (which increases the likelihood that solutions are shared). Inside consultants are presumed to be more successful because they understand the culture and how to get things done within the organization. Some organizations couple the centers of excellent model with the call center model so that the net result is better and cheaper answers at the low end and higher-quality solutions for the more difficult higher-end HR problems. The self-service model differs from other technology-based strategies (the fact-based and the e-HR model) in that it uses technology just for answering simple questions and completing basic transactions. |
Likely Strategic Impact: | High, if the centers of excellence maintain the same quality standards as external consulting firms. |
Appropriate For: | Large and global corporations that use a large number of external HR consultants. |
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Structure And Organization: | Centers of excellence generally operate independently of other HR functional units. They general report to a senior HR manager or the VP of HR. In some cases, centers of excellent strategies that also have strong call centers components reduce or consolidate other HR functions because most of their high and bottom level work is now handled by others. |
Largest Budget/Time Allocation: | Centers of excellence |
Lowest Budget/Time Allocation: | External consultants, the most experienced staff within existing functional HR departments, outsourcing. |
Line Management Participation: | High, because HR is more capable of handling their most difficult “people problems”. |
Use Of Technology: | Minimal |
7. Self-Service Model | |
Priority And Focus: | Shifts most HR answers and transactions to the intranet to “free up” generalist time and to make managers and employees more self-sufficient. |
Description: | Often an advanced variation of the call several model where HR answers and transactions are shifted to the firm’s intranet. Managers and employees are provided access to easy to use HR web sites so that they can do their own transactions and find their own simple to moderately complex HR answers. Using the web allows answers to be available globally and 24/7. |
Likely Strategic Impact: | Minimal because providing simple answers and transactions (no matter how easy or cheap) is hardly ever strategic. |
Appropriate For: | Global businesses, firms with strong IT staffs and large businesses |
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Structure And Organization: | Although self-service shifts some degree of HR work to managers and employees, it has little direct impact on how the rest of HR is organized. |
Largest Budget/Time Allocation: | Web technology and Web consultants |
Lowest Budget/Time Allocation: | All HR transactional units, benefits administration and call centers |
Line Management Participation: | High because managers and employees “own” their transactions and accept the responsibility for finding most basic HR answers. |
Use Of Technology: | High |
8. Fact Based Decision Model | |
Priority And Focus: | Making HR more “scientific” through the use of measures, analytics and metrics. The goal is to continually improve everything done in HR through the more “intelligent” use of data. |
Description: | The goal is continuous improvement in every people management process. The fact-based model follows the supply chain and 6 sigma models in that it shifts the emphasis from “emotional” or “personal experience based” decision making to “fact-based” decision making. Because metrics permeate everything HR does, most HR decisions can be made more accurate by basing them on facts and data. In addition, by providing data directly to line managers, the process allows more people decisions to be made “closer to the customer” by the line manager. Some advanced HR departments add forecasting in order to anticipate problems as well as “R&D” teams to analyze and develop new people management tools. The fact based model uses technology for decision-making but technology does not permeate every area of HR like it does in the e-HR model. |
Likely Strategic Impact: | High, because much of the “guesswork” is removed from HR decision-making and decisions are made closer to the customer. |
Appropriate For: | Technology driven companies, medium and large size firms with enterprise wide software applications. |
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Structure And Organization: | The fact based decision-making model requires no special organizational structure but metrics and analytics managers must report directly to the senior decision maker in every HR functional unit. |
Largest Budget/Time Allocation: | Metrics, reporting and HRIT |
Lowest Budget/Time Allocation: | Functions that fail to improve or that have a low ROI |
Line Management Participation: | High because managers are provided with the data they need to make “intelligent” decisions. |
Use Of Technology: | High, emphasis on business intelligence type solutions. |
9. e-HR Model | |
Priority And Focus: | Uses technology to make everything in HR paperless as well as faster, cheaper, better and globally capable. It provides managers with new computer-based tools in the areas of employee relations, workforce planning, compensation and recruiting. It also shifts most HR decisions away from HR people and it gives them to managers. |
Description: |
Technology and its related software are the mainstay of every HR function and system. By eliminating “paper” within HR, it instantly becomes cheaper, faster and more globally capable. E-HR also takes advantage of new capabilities in e-learning, workforce planning, analytics, online candidate assessment, applicant tracking systems and Web based management reports. The e-HR model follows the supply chain and 6 sigma models to improve decision-making and productivity by using computer generated data to improve day-to-day decision-making. The e-HR model goes far beyond the “self-service” and “fact based” HR models. In addition to using technology to handle all transactions and to answer benefit questions, e-HR shifts almost all day-to-day HR decision making to line managers. Decisions like compensation, candidate assessment, retention and employee relations are no longer made by HR. Managers take “ownership” of their HR problems and they are able to make better people related decisions because of the laptop tools and information provided by HR. |
Likely Strategic Impact: | High because it allows HR to do things that are not possible without technology. Informed (and more accurate) people decisions are made closer to the customer. |
Appropriate For: | Large and global corporations |
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Structure And Organization: | HRIT manages the e-HR effort. Eventually every process and HR function must be computerized |
Largest Budget/Time Allocation: | HRIT |
Lowest Budget/Time Allocation: | Call centers |
Line Management Participation: | High because most people management decisions are shifted to managers. |
Use Of Technology | High |
10. Performance Culture Model | |
Priority And Focus: | HR assumes the responsibility for shifting the entire corporate culture so that every aspect of it reinforces performance and results. The net result is that excellent people practices become a sustainable competitive advantage. |
Description: | HR shifts the responsibility for “owning” people programs and employee productivity to employees and managers. HR ensures that every “people” related system focuses on measuring, recognizing and rewarding productivity and results. It makes sure that “performance” rather than “trying” or “effort” permeates the entire culture and everyone’s way of thinking. The Performance culture strategy is the broadest and most impactful of all HR strategies because it takes the “captain of the ship” approach to employee performance. As a “captain” of the ship” it assumes responsibility, even though it doesn’t have complete authority or control, over maintaining and increasing the productivity of the company’s workforce. |
Likely Strategic Impact: | High, if HR can successfully influence the entire organization. |
Appropriate For: | Firms that operate in a highly competitive environment and that wish to be number one in their industry in employee productivity. |
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Structure And Organization: | The structure of HR must be changed to become more like a consulting organization. Traditional “doer” functions like compensation, recruiting and employee relations must be completely reorganized to provide advice and metrics rather than direct service. |
Largest Budget/Time Allocation: | HR consulting, strategic planning, forecasting, metrics, HRIT and workforce planning. |
Lowest Budget/Time Allocation: | All traditional transaction and “doer” HR functions. |
Line Management Participation: | High because the ownership of people problems they shifted to them. |
Use Of Technology: | High because managers must be provided with easy to use “always available tools” and daily performance information in order to allow them to make better people decisions and to continually improve workforce productivity. |
Each of the ten distinct HR models that are outlined above has made a significant impact in some organization because they fit the need at the time. Its important to emphasize that there are no good and bad strategies, just ones that are appropriate for the organization and the goals that it sets. Before selecting a strategy or transitioning into a new one, it is important to study your organization’s business goals and the competitiveness of the industry you are in. It’s easy to assume that the best one is the most strategic one but in fact developing a strategic HR function within a commodity business for example, may actually be a mistake. Whatever path you take, it is important to remember that being strategic in HR means having a direct impact on business problems and results. So, in that light, select the strategy that is most likely to have a significant impact on workforce productivity and profits.
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