In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has …

You Don’t Know Jack … About Your Recruiting Targets If businesspeople ran recruiting … candidate research would dominate! Even though both recruiting and product sales are involved in a form of selling, only the sales function has shifted to a business-like data-driven approach to understanding its sales target. Where they …

It’s a sad fact that most of what we know about those who we are trying to hire (recruiting prospects and candidates) is anecdotal and historical. At the same time, both the job search process and candidate expectations are changing at an incredibly rapid rate. These changes are a result of …

Other than the recent conscious discrimination that has seemingly been encouraged by Donald Trump, most discrimination in modern times is extremely subtle and often unconscious. And although unconscious bias training is all the rage, it is not sufficient on its own to increase diversity recruiting. As a result, if you …

 June 22, 2015 | ERE “We’re hiring.” You can’t miss seeing a banner with this type of message on it, because with a growing economy, they’re simply everywhere. But unfortunately, most of these banners fail to successfully recruit their target “walk-in” applicants, because of the ineffective recruiting messages that they usually …

Engaging those who someday might want to work at your firm We’ve all done it. At one time or another after hearing about the best practices or using the products of a firm that we admire, we have thought to ourselves “someday I might like to work there. It makes sense …

By far, the most frequently asked question is “What single best practice has the most dramatic impact on diversity recruiting results?”

Google’s seven-month old “rabbit hole” recruiting program simply has to be classified as innovative. The program has two major components. The first (a “keyword sourcing” approach) identifies employed top talent (some call them passives) based on the advanced terminology that they place in the Google search box while learning and …

By Dr. John Sullivan TLNT August 19, 2015 Adding extraordinary benefits appears on the surface to be a generous move. I certainly support the practice, but corporate leaders need to realize that these extraordinary benefits can also, unfortunately, have many unintended negative consequences. There is a saying that “no good …

By Dr John Sullivan LinkedIn Talent Blog August 26, 2015 Is your employee referral program underperforming? Well most are, so it’s important to realize that when the competition for talent is intense, failing to invest in a powerful referral program may literally cost large corporations millions of dollars each year. …