One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer. Just five years ago, less than 1:10 Fortune 200 companies had a dedicated role to manage the employment brand, …

U.S. Perceptions Exist in a Vacuum Two weeks ago, I spoke at ERE's first European conference, to a crowd of recruiters representing some of Europe's most recognized companies and a handful of U.S. companies with a strong global footprint. I opted to speak on what I consider the most aggressive …

TA must shift from its “can’t we all get along mentality” to an aggressive competitor mentality. This shift must occur because both the need for talent and the competition for it (in critical areas like AI) are now becoming the #1 business success factor. A factor that’s more critical than …

Sadly it’s rare to find “gaining a competitive advantage” on any list of strategic recruiting goals. This is a strategic thinkpiece. And that omission from our goals is troubling. Because every other strategic business function that operates in a “highly competitive environment” like finance, product development, and supply chain.”  For …

Stories are 12X more memorable, and they produce double the revenue versus presenting statistics alone (source). WOW, it’s clear that stories have a major impact. Yet it is rare to find a corporation that maintains and uses a formal story inventory for recruiting, retention, and employer brand-building purposes. So, if …

Today, every manager needs to learn great recruiting… and to find it, they need only follow Amazon!

Compare their results to all others, and you too will call Amazon… A Giant Recruiting Machine.

Unfortunately, the pandemic has further softened HR to no longer focus on workforce productivity. I call this disturbing trend “the softening of HR” because instead of workforce productivity, numerous soft issues have become the dominant HR issues.

Job fairs stink as a hiring source. They don’t even make it on Jobvite’s top 13 list of most effective recruiting sources, and typically they produce less than 2% of all experienced hires. HR executives rated job fairs as the least effective job-search method, with a survey rating of only 1.6 out of a …

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts …