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The basic foundation for all recruiting is the ability to communicate and share information with potential candidates directly. In our modern, high-tech world, corporate recruiters have numerous channels they can use to communicate directly with candidates ranging from face-to-face visits to video chat. However, there is only one tool that …

Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization. Most rely almost exclusively on “words” in paid advertising, brochures, and websites, but words are “so last year.” Each month, fewer and fewer people read newspapers and books, and …

One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer. Just five years ago, less than 1:10 Fortune 200 companies had a dedicated role to manage the employment brand, …

During hard economic times, it’s survival of the fittest. Yet many corporate recruiters fail to understand or acknowledge the cyclical nature of our business; every five to seven years, recruiters are let go en masse. If you work for an auto company in Detroit or an airline or a mortgage …

Corporate recruiting is an interesting field. There are no books entitled The Theory of Recruiting or Principles of Strategic Recruiting. As a result, most individuals in recruiting tend to make it up as they go rather than follow a more defined set of rules or principles. There is no formal body in recruiting that …

Corporations around the world are missing an opportunity both to help their employees during their economic struggles and to build their employment brand image as an employer that cares. The foundation of this opportunity is the current surge in gas prices and other economic factors that are heavily impacting almost …

Microsoft has a clever strategy to recruit away Yahoo! employees. For the most part, Microsoft has successfully relied on its strong employment brand and near-boundless opportunities to attract the best and brightest as opposed to seeking them out. That is, until recently, when Microsoft raised the level of its recruiting …

The basic process of interviewing candidates for open positions hasn’t changed very much in the last century, despite radical changes in how people socialize and interact both in and out of the workplace. Traditional interviews continue even though no one enjoys them! There is little argument that traditional interviews are …

When economic times are volatile and businesses are facing a downturn in revenue, many CFOs turn their attention to cost-containment. A logical place to start cutting costs is labor, given that in many industries labor costs account for an average of 60% of all variable costs. The volatility in the …

The subject of analytics is often discussed but rarely executed well, even in the most well-established talent management functions.   While most organizations collect data, manipulate it, and produce reports from it, few could honestly state they are leveraging HR data to drive business performance by making better decisions about …