A reporter from the Wall Street Journal once asked me what I thought was the greatest secret in recruiting. Such a broad question would usually cause one to ponder, but my immediate response was that abusive hiring processes cost organizations millions of dollars by turning possible customers into lifelong “haters.” …
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One-to-One Recruiting: The Importance of Personalizing All Aspects of Recruiting
The most powerful recruiting advertisement I’ve seen in the last two years didn’t originate from Google and it wasn’t found on a social media site; instead it was a “take your breath away” billboard designed to attract a single person. Usually billboards are a complete waste of money, but this …
Read More »The Best-Time Recruiting Strategy Avoids the Pitfalls of Coincidence Hiring
Spock of Star Trek fame was famous for pointing out things that were completely illogical, which leads me to believe he would have had a field day examining corporate recruiting practices. Of all the things that we do in corporate recruiting that are difficult to logically justify, my vote for …
Read More »Recruiting Lessons From the Olympics: Learning From Outside Your Box
You will never become a world-class recruiter if you restrict your learning to benchmarking against other similar corporate recruiting functions. Great recruiters can and do learn many things by studying completely different business functions like sales, marketing, branding, supply chain management, quality control, and customer relationship management. In addition, great …
Read More »A Think Piece: Why Is Recruiting So Low on the Corporate Power Scale?
This is one of a series of what I call “think-pieces.” Instead of casual reading, these articles are intended to stimulate some in-depth thinking and to pose some strategic questions that recruiting leaders should ponder. The questions raised here are, at least in part, designed to make you uncomfortable” with …
Read More »A Christmas Thank You for the Under-Appreciated Recruiter
It’s hard to argue against the fact that 2009 has been a rough year for corporate recruiters. Budgets have been slashed, training has been all but eliminated, and even with reduced recruiting activity, requisition loads are still onerous. Not everyone celebrates Christmas, but as it falls at the end of …
Read More »Revelation – Your Employer Brand Is No Longer Owned by Your Firm
For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use by many HR consultancies and recruitment marketing firms; given dozens of employer branding presentations; and have even written a …
Read More »Understanding Available Retention Strategies: Are You Prepared for Turnover Rates to Double? (Part 3 of a 3-Part Series)
Parts one and two of this three-part series introduced why focusing on retention isand will be a mission-critical activity as economic recovery continues. The series introduced retention strategies categorized as 1) laissez-faire and 2) all-employee. In many organizations, the subject of prioritizing positions and people is a highly political one. While many accept that certain roles may …
Read More »Understanding Available Retention Strategies: Are You Prepared for Turnover Rates to Double? (Part 2 of a 3-Part Series)
No matter how long you have been in the HR profession, this might be the onlycomprehensive list of retention strategies you have ever seen. This is true because retention is not yet a distinct discipline, and because most retention managers and consultants laser-focus on their favored approach. In order to provide you with …
Read More »Understanding Available Retention Strategies: Are You Prepared for Turnover Rates to Double? (Part 1 of a 3-Part Series)
As the economic turnaround picks up steam, turnover rates in many organizations are likely to skyrocket and recruiting replacement workers of the same caliber will be extremely challenging. Study after study has confirmed the notion that many employees would have left their employers months/years ago had the option to do …
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