August 24, 2015 Wall Street Journal By Dr John Sullivan Smaller firms have one advantage over their larger rivals, and that’s the knowledgeable and personalized service provided by their passionate employees. In fact, employee friendliness, knowledge and empathy may be the primary reason why your customers return. Yes, employees are …
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Neuroscience and Biometrics Can Dramatically Improve Your Recruitment Messaging
Use cross-pollination to bring proven tools like biometrics into recruiting You probably don’t know it, but most of your recruiting messaging and marketing goes unread, and what is viewed actually has little measurable impact on attracting prospects. If you don’t believe that this is true at your firm, realize that …
Read More »Using Stories To Improve Your Recruiting Results
by Dr John Sullivan Brace Yourselves Take a moment to think about the future of recruiting, because it is about to change radically. Currently the recruiting paradigm is pretty simple it includes the 5 key components of: 1. Employer branding 2. Sourcing top candidates 3. Assessing them 4. Matching candidates …
Read More »You Might Be Surprised How Much Commute Issues Hurt Hiring and Retention
As more firms adapt a data-supported approach to HR decision-making, new data is revealing that commute issues can have a major impact on hiring success and retention. Now you may have assumed that commute issues were an obscure factor with only a minor impact, but you would be wrong. You …
Read More »Your Future as a Recruiter: You Better Know How to Sell, Because Most of What You Do Today Will Be Done By Technology
If you are currently a recruiter and you’re worried about your future … I agree, you should be. Consider a future as a recruiter where sourcing is gone, and so is resume screening and candidate assessment. All that is left for recruiter to do is related to selling candidates, which …
Read More »The World’s Most Effective Referral Approach – Give Me 5!
An effective referral tool that takes advantage of “memory retrieval cues” Most already realize that employee referral programs routinely produce the highest quality of hires, but few know that the “Give Me 5” program produces the highest-performing hires of any individual referral approach. The “Give Me 5 Names” tool is …
Read More »Grow a Pair — Treat Other Firms as Your ‘Farm Teams’ and as Part of Your Talent Pipeline
I get frustrated with recruiting leaders that continually say that they want to be bold and strategic but they end up actually taking only minor actions. Well, if you’re feeling bold again, I have a strategic big idea for you to consider — build an inexpensive future talent pipeline of …
Read More »Hire Like Google — Project the ‘Career Trajectory’ of Your Candidates
I frequently get asked the question “What is the one thing that recruiting functions should be systematically doing, but for some unexplained reason, it doesn’t do it?” Well, one quick answer to that question is “to project the career trajectory of potential hires.” Which simply means to assess whether a …
Read More »The Best Sources for Identifying ‘Passives’ … or How to Find “Not-Looking Top Prospects’
In a related companion article last week, I highlighted why using the term “passive candidate” or “passive job seeker” was inappropriate and I proposed a more accurate name, “not-looking top prospects.” In this article I highlight the best sourcing approaches that can be used to identify and eventually attract the …
Read More »Sourcing Revelation — Work Anniversaries Are the Best Time to Recruit Employed Prospects
Rather than being data-driven, I have found that most recruiters and sourcers contact employed prospects almost randomly on a trial-and-error basis. However, there are specific times when employees who previously said “no and stop calling me” actually change their mind and are fully receptive to a recruiting call. So in …
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