Compared to just listing dry company benefits, seeing “what’s in it for me” is extremely powerful from a candidate’s perspective. Article Descriptors| recruiting/messaging from the candidate perspective – How to – 4 min read The “What’s In It For Me” Messaging Approach Explained When attempting to sell a product, service, …
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Stop Hiring Lazy Girls*, Quiet Quitters, And Underperformers – Here’s How
70% of employees withhold their best performance, and half of those sleepwalk through each workday (Gallup research). “It seems like nobody wants to work these days.” Yes, this now-famous Kim Kardashian quote has recently been supported by Gallup research that focused on underperforming employees. So if your business situation requires …
Read More »Small Business Should Win Most Recruiting Battles, Here’s Why They Don’t (Recruiting advantages at small businesses – a comprehensive guide) (Part 2 of 2)
I am consistently disappointed when SME managers complain they can’t recruit against elite firms like Google because it’s simply not true. Instead, I have found that small businesses and startups are small and flexible enough. They can offer recruits their “dream job,” where they will be doing “the best work …
Read More »Small Business Should Win Most Recruiting Battles, Here’s Why They Don’t (Recruiting advantages at small businesses – a comprehensive guide) (Part 1 of 2)
Ask retirees what was the best job in your career? And often the answer is a job at a small business. And because so many respond positively that a job at a small business was the best one in their professional career, I literally laugh when small business managers complain …
Read More »Forget Perks. Here’s What the Best of the Best Really Look for in a Job Offer
As seen on 1-PAGE BLOG. “It’s the work (stupid)” That is the gist of the answer that you get when you ask top performers, “What would attract you to a new job?” If you were Picasso, wouldn’t you only be attracted to a new job if it provided you with …
Read More »The Secret to Recruiting Top Performers? Forget the Perks. Here’s What Matters.
As seen in 1-Page Blog (Dr. John Sullivan is a member of the Board of Advisors) by Dr John Sullivan on October 12, 2015 “It’s the work (stupid).” That is the gist of the answer that you get when you ask top performers, “What would attract you to a new …
Read More »How to hire great people that don’t need a job – How to hire a Michael Jordan
In the increasingly difficult recruiting market you must learn how to "think outside the box" if you are to get the best (or even the average) in fields like IT and Hi-tech. This is how I recommend you do it. Stop putting butts in chairs and hire "better people". "The one with the best people wins!"
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