Tag Archives: Branding

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts …

Revelation! Did you know that two thirds (67 percent) of candidates decide on whether they would accept a job at a firm prior to their first interview? Recruiting leaders who have long treated all recruiting steps equally now need to rethink that approach. Rethinking is required because we now know …

Note: this two-part article is part of my continuing series of profiles on exceptional corporate recruiting leaders. The first time I met Jim D’Amico, he was explaining how he convinced his healthcare CEO to let him try just about anything in recruiting, as long as he could show a positive …

Many in HR leadership focus on “getting a seat at the table.” However, if you want everyone to see and acknowledge your accomplishments, HR leaders need to go a step further and also be prominently featured in the annual report. That placement is critical because the primary purpose of the …

It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog restaurant employee who resigned as a result of his participation in the Charlottesville turmoil and the Google employee who was fired because of …

As seen on ERE Media (June 19, 2017).  Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and software are now integral to the operational success of firms in every industry, including healthcare, retail, real estate, …

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing …

The recruiting leader’s guide to revealing the excitement of working at your firm Consider this sad but all-too-common recruiting scenario. Your firm is an exceptionally exciting place to work. You have great people, great leaders, great products, and to put it bluntly, every employee considers working there to be an …

Understanding the Top 10 Problems Associated With Having a Strong Employer Brand There are only two long-term strategic recruiting approaches: employer brand building, and talent pipelining. Of the two options, employer brand-building is by far the most powerful. In fact, it was ranked by BCG as No. 4 highest in revenue and …

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate …