One of the most common questions I get from recruiting managers and executives is “What differentiates a world-class recruiting function from an average one?” Well, in case you didn’t know, one of the primary differentiators is the practice of “proactive recruiting.”   It’s possible to categorize corporate recruiting activities into …

It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that …

The Business Impact of Innovators and Game Changers There are many reasons why managers in corporate recruiting fail to institute specialized processes and programs to capture individuals (executive search professionals have long excelled at treating game changers differently). The most common reason for their lack of action is that they …

Providing Specialized or Localized Information to High-Priority Visitors If you have identified something unique about visitors or you have classified these people as highly desirable, they should then be shown specialized or localized information that would not be routinely shown to every applicant, in order to excite and sell them. …

The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a …

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, …

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either …

Lessons Everyone Can Learn From NotchUp's Approach I have no relationship of any kind with NotchUp, but its approach is so brilliant that I puts its founders in my top 10 list of people who have a superior understanding of what it takes to attract fully-employed top performers (some mistakenly …

Other Information-Gathering Elements for All Visitors In addition to assessing qualifications and capturing resume details, there is other information you should attempt to get from all visitors, whether they are active or passive, during their visit to your site. Elements under this feature include: Capture Their Job-Switch Criteria. This element …

Calculating the Cost of a Vacancy in a Revenue-Generating Job A revenue-generating job is one that when vacant, no revenue is generated. Obviously, this category includes sales jobs, but it also includes a large number of jobs that can potentially halt the revenue stream if left vacant, like pilots or …