Dr John Sullivan Talent Management Thought Leadership

Recruiting leaders are constantly looking for strategic opportunities, which admittedly are rare in this progressive field. There is only one big missed opportunity in strategic recruiting and that is … harnessing consumer data to direct source passive prospects. Unless you have adapted a big data approach to recruiting, you will undoubtedly be shocked to learn that the most accurate and useful profile that you can get on a potential recruiting prospect doesn’t come from LinkedIn or their resume.

Instead it can be gotten from data brokers who sell consumer data. Imagine the recruiting possibilities if you had a complete profile of literally every employed passive prospect in your area … and that this profile included their job title and company but also their income, ZIP Code, a list of behaviors that would indicate that they were a top performer, and best of all, that they are about to seek a new job.

This last strategic frontier in recruiting goes by several names, including consumer data, credit card data, and sales leads. Let me go on record by saying that consumer data is the most powerful direct sourcing tool that almost no one in the world of corporate recruiting is using. Read More »