Employee referral programs are the most powerful corporate recruiting tool, bar none. They can produce a high volume of quality hires who have been statistically proven to have lower rates of attrition. When designed well, they can not only be cost-effective, but they can produce one of the highest ROIs …

The Current State In general, most corporate careers sites vary from boring to downright embarrassing. The vast majority of those in existence are essentially online brochures that are not very convincing or even informative. They currently serve as little more than a wrapper for a series of data entry screens …

Why Utilize Metrics? While researching my book "HR Metrics, The World-Class Way," I found that many HR professionals realized a need for more metrics, but lacked the vision to create them. They didn’t have criteria for where to apply metrics or a methodology to figure out which activities it even …

The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can …

Fast Company magazine once called me the Michael Jordan of recruiting, but I often call myself “the most aggressive recruiter on the planet.” Through my role as an advisor and speaker I meet thousands of recruiters, a few of which have made me feel like an amateur in the aggressiveness department. …

What CEOs Want To Know About Recruiting When economic conditions get a little tough, it's not uncommon for CEOs and CFOs to dramatically cut the recruiting budget. But instead of just wondering why they always seem to pick on recruiting, you might instead take a step back and try looking …

If you utilize any of the approaches mentioned here, feel free to be defensive if you must, but at the very least tolerate my rants for a few minutes (if you have some of your own pet peeves, feel free to send them to [email protected]): Lame corporate employment websites. Probably …

Let's face it, most of the things done in recruiting are relatively mundane, and as a result, they get little recognition or even acknowledgment by senior management. If you're tired and frustrated with your present situation in recruiting, it's time to step back and realize that, in the eyes of …

Recruiting Department Structure: Best Practices The recruiting team at Valero applied the management science principles of agility, “mass customization,” and customer relationship management when it designed the organizational structure of its recruiting department. Unlike most recruiting departments, which typically have a single strategy and a consistent approach that is applied …

But Aren’t Best Practices Shared Already? I had often suspected that within large corporations best practices in people management were not being shared throughout the organization, a suspicion that was later proven time and time again through my advisory work in the area of employment branding.  While working with such …