October 17 , 2017

Recruiting Tools

Important Recruiting Lessons From LeBron, Stephen Curry, And Other Game Changers

LeBron James and Stephen Curry are without a doubt both great basketball players. However, those in recruiting should also realize that these two game changers can also provide many valuable recruiting lessons that are adaptable to corporations. Let’s start with LeBron. If LeBron James was a corporate hire, he would literally be the “hire of the decade.” He would qualify ... Read More »

Your Job Postings Aren’t Attracting Top Applicants, And A Simple Test Will Prove It

You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from advertising) can reveal how weak your job post descriptions really ... Read More »

The Many Benefits From A Talent Pipeline – And How It Improves Quality Of Hire / Part 2 of a 3 Part Series

If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand, it’s quite rare for one to actually have a high-performing external recruiting talent pipeline. A recruiting talent pipeline approach is ... Read More »

Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of ... Read More »

Recruiting Trends For 2016 And Their Supporting Best Practices, 2 Part series

What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends can be a mistake because being first provides your firm ... Read More »

From Ordinary To Extraordinary – 11 Tips To Transform Your HR Stories (part 3 of 3)

By Dr. John Sullivan ATC June 22, 2015 Part 1- Using Stories To Improve Your Recruiting Results Part 2- Ensuring Your Stories Are Shared And Have Impact Elements That Will Make Your Stories Significantly “More Powerful”   It’s important to make each story as impactful as possible. Including one or more of these “power factors” can turn an ordinary story into ... Read More »

The Secret to Hiring the Best Employees at a Small Business

August 24, 2015 Wall Street Journal By Dr John Sullivan Smaller firms have one advantage over their larger rivals, and that’s the knowledgeable and personalized service provided by their passionate employees. In fact, employee friendliness, knowledge and empathy may be the primary reason why your customers return. Yes, employees are “the face of your business”; because they are often the ... Read More »