June 25 , 2017

Recruiting Tools

Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of ... Read More »

Recruiting Trends For 2016 And Their Supporting Best Practices, 2 Part series

What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends can be a mistake because being first provides your firm ... Read More »

From Ordinary To Extraordinary – 11 Tips To Transform Your HR Stories (part 3 of 3)

By Dr. John Sullivan ATC June 22, 2015 Part 1- Using Stories To Improve Your Recruiting Results Part 2- Ensuring Your Stories Are Shared And Have Impact Elements That Will Make Your Stories Significantly “More Powerful”   It’s important to make each story as impactful as possible. Including one or more of these “power factors” can turn an ordinary story into ... Read More »

The Secret to Hiring the Best Employees at a Small Business

August 24, 2015 Wall Street Journal By Dr John Sullivan Smaller firms have one advantage over their larger rivals, and that’s the knowledgeable and personalized service provided by their passionate employees. In fact, employee friendliness, knowledge and empathy may be the primary reason why your customers return. Yes, employees are “the face of your business”; because they are often the ... Read More »

Using Stories To Improve Your Recruiting Results

by Dr John Sullivan Brace Yourselves Take a moment to think about the future of recruiting, because it is about to change radically. Currently the recruiting paradigm is pretty simple it includes the 5 key components of: 1. Employer branding 2. Sourcing top candidates 3. Assessing them 4. Matching candidates to the right job and then 5. Selling them on ... Read More »

You Might Be Surprised How Much Commute Issues Hurt Hiring and Retention

As more firms adapt a data-supported approach to HR decision-making, new data is revealing that commute issues can have a major impact on hiring success and retention. Now you may have assumed that commute issues were an obscure factor with only a minor impact, but you would be wrong. You probably already know that long commute times frequently increase new-hire ... Read More »

Your Future as a Recruiter: You Better Know How to Sell, Because Most of What You Do Today Will Be Done By Technology

If you are currently a recruiter and you’re worried about your future … I agree, you should be. Consider a future as a recruiter where sourcing is gone, and so is resume screening and candidate assessment. All that is left for recruiter to do is related to selling candidates, which unfortunately, is something that most corporate recruiters do not excel ... Read More »

The World’s Most Effective Referral Approach – Give Me 5!

 An effective referral tool that takes advantage of “memory retrieval cues” Most already realize that employee referral programs routinely produce the highest quality of hires, but few know that the “Give Me 5” program produces the highest-performing hires of any individual referral approach. The “Give Me 5 Names” tool is easy, fast, and free. You start by proactively approaching individual ... Read More »