Recruiting Tools

Your Job Postings Aren’t Attracting Top Applicants, And A Simple Test Will Prove It

You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from advertising) can reveal how weak your job post descriptions really …

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The Many Benefits From A Talent Pipeline – And How It Improves Quality Of Hire / Part 2 of a 3 Part Series

If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand, it’s quite rare for one to actually have a high-performing external recruiting talent pipeline. A recruiting talent pipeline approach is …

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Pinterest Produces Amazing Diversity Results … Using Proactive Targeted Referrals

By focusing on one type of diversity referral program, within six weeks a firm can dramatically turn around its diversity recruiting … to the point of, for engineering jobs, “a 55-fold increase in the percentage of candidates from underrepresented ethnic backgrounds” and a “24 percent increase in women applicants.” Well, these dramatic results were recently achieved at the Internet firm Pinterest using a program …

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Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of …

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Recruiting Trends For 2016 And Their Supporting Best Practices, 2 Part series

What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends can be a mistake because being first provides your firm …

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Want Diversity? Counter Unconscious Biases That Limit Your Diversity Recruiting

Other than the recent conscious discrimination that has seemingly been encouraged by Donald Trump, most discrimination in modern times is extremely subtle and often unconscious. And although unconscious bias training is all the rage, it is not sufficient on its own to increase diversity recruiting. As a result, if you want to maximize diversity in corporate hiring, you have to …

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Google’s Rabbit Hole — Innovatively Sourcing Top Talent Based on Their Search Words

Google’s seven-month old “rabbit hole” recruiting program simply has to be classified as innovative. The program has two major components. The first (a “keyword sourcing” approach) identifies employed top talent (some call them passives) based on the advanced terminology that they place in the Google search box while learning and doing their job. After they are identified, an unexpected message …

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