Articles

Many firms use application forms for walk-in applicants. Unfortunately, most application forms were designed in the dark ages. Most current application forms are intended to be primarily used as assessment tools; however, they drastically need a second element…a sales element! So if you want to dramatically improve the number of …

As any good hunter would tell you, you’re unlikely to bag the best game when you’re hunting with a large group of hunters who are all congregated in the same location. The same can be said for recruiting at most “recruiting” events. I am constantly amazed at managers and recruiters …

The most crucial step in developing a world-class corporate recruiting function is to attract and retain top recruiters. There are many types of recruiters in the world, but the best are aggressive recruiters with excellent research and selling skills. I call them “warrior” recruiters. If you owned a sports franchise, …

If you are going to start (or improve) a college recruiting program, it’s essential that you look at what most firms do with a cynical eye. Almost all college programs follow a cookie-cutter approach. They are run on emotion and tradition. Few, if any, have any hard evidence that they …

One of the primary ways of convincing applicants to work for your company is by building your brand as a great place to work. You can build your brand in a variety of ways: getting written up in articles and getting listed on great-place-to-work lists are two good examples of …

Any savvy recruiter is well aware of the economic downturn that is facing most industries today. If that downturn has not yet affected your job as a recruiter, let me assure you that soon it will. Where I work in the Silicon Valley, the wave of recruiter layoffs is well …

You can’t improve what you don’t measure, so metrics are a crucial element of great recruiting. I recommend three basic approaches to employment metrics. The first is a “dashboard” (like a car dashboard), which is so named because it allows you to continually monitor all of the vital elements in …

You have heard of email spamming, but it’s time to get ready for “resume spamming.” Resume spamming is the process where applicants use Web technology to deluge a large number of company websites with “volume applications” for almost every job in the company. Think of it, the time is rapidly …

Most recruiting strategies are relatively static and unchanging. Unfortunately, keeping the same strategies during an economic downturn that you utilized during an economic upturn can have a disastrous effect on your recruiting results. Often it’s hard to see a downturn in the economy coming, but the recent crash has been …

Managers frequently ask me, “What is the best recruiting source to use when you have no budget, little time, and don’t know much about recruiting?” Without hesitation my answer is…use reference referrals. The Definition of a Reference Referral A reference referral is quite simply asking the references (that were given to you …