Articles

Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you …

The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can …

Reference checking of candidates is conducted by nearly every firm in the Untied States. Some firms conduct them internally, while others outsource the process. Unfortunately, both approaches are often executed with little concern for accuracy or effectiveness. In fact, it is not uncommon for reference checks to be completed by …

There’s no doubt about it: Google is one of the most innovative recruiting organizations on the planet. I’ve written in the past about some of their world-class practices, but in light of recent innovations and global news interest, an update is in order. In less than nine years, Google has …

Is your firm experiencing an increasing turnover rate because recruiters from other firms are raiding you? The first four parts of this column covered all of the elements of a world-class blocking strategy. In this fifth and final installment, we wrap up with miscellaneous blocking tips, as well as a …

Is your firm experiencing an increasing turnover rate because recruiters from other firms are raiding you? The first three parts of this column introduced the elements of a world-class blocking strategy, including tips to prevent poaching at conferences and events. This week, we look at online blocking techniques, the most …

Is your firm experiencing an increasing turnover rate because recruiters from other firms are raiding you? Part 1 and Part 2 of this column introduced 15 elements of a world-class blocking strategy. This week, read on to learn six new, essential tips for blocking the poaching. In addition, this column …

Is your firm experiencing an increasing turnover rate because recruiters from other firms are raiding you? Last week’s column introduced three elements of a world-class blocking strategy, including analyzing your talent competitors’ immediate needs; engaging third-party recruiters to determine who is most coveted; and working up an agreement with trusted …

Are you currently experiencing, or are you fearful of experiencing, an increasing turnover rate as global competition for talent drives more and more organizations to directly target your employees? It’s no secret that demand for skilled labor in specific talent pools currently exceeds the available supply of local, and in …

If you are a fierce competitor who wants to practice competitive advantage recruiting, this second part of the article will continue to discuss action steps to take to identify and then counter your competitors’ recruiting actions. Part 1 in this series introduced the initial three steps for building a competitive …