Tag Archives: Recruitment Advertising

Job posts have an astonishing 90% failure rate because less than 10% of those who view a post actually apply. This failure rate is also extremely expensive. Because of its low success rate, some functions have to spend up to 60% of their recruiting budget on job postings alone. So, …

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …