Tag Archives: Advertising

Few in recruiting understand the importance of identifying a candidate’s job acceptance criteria Data, Technology, and Marketing are the three foundation pillars that are currently and dramatically transforming the recruiting function. I call these the new recruiting triad. Of these three pillars, shifting to a marketing approach is the easiest …

A quick and low-cost approach for improving the attraction power of your job postings The most damaging failure point in recruiting is having a weak job posting! Even if your job is exciting, you will get fewer applications if your post doesn’t come across as the most exciting among the current postings …

Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting during the months where the competition is extremely low. And, in the U.S. and many other industrialized countries, the time period between late November and …

The recruiting leader’s guide to revealing the excitement of working at your firm Consider this sad but all-too-common recruiting scenario. Your firm is an exceptionally exciting place to work. You have great people, great leaders, great products, and to put it bluntly, every employee considers working there to be an …