Tag Archives: Advertising & Marketing

The 5 Ps of Recruitment Marketing and How They Drive Great Hiring

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts in order to fully understand how to attract, engage and …

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Wild, Crazy, and Bold Recruiting Allows You to Avoid The Competition

If you work in the conservative world of corporate or agency recruiting, it never hurts to occasionally take a quick look at the wild side of recruiting. Such a look is especially valuable if you’re looking for a competitive edge in recruiting (and who isn’t). You gain a competitive advantage when you place your recruiting messages where they will appear …

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Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm

As seen on ERE Media (June 19, 2017).  Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and software are now integral to the operational success of firms in every industry, including healthcare, retail, real estate, manufacturing, and finance. For example, look no further than cyber …

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What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing leggings that violated an ancient dress code rule. And almost …

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How To Recruit Walk-Ins And Why ‘We’re Hiring’ Banners Don’t Work

 June 22, 2015 | ERE “We’re hiring.” You can’t miss seeing a banner with this type of message on it, because with a growing economy, they’re simply everywhere. But unfortunately, most of these banners fail to successfully recruit their target “walk-in” applicants, because of the ineffective recruiting messages that they usually contain. In fact, the worst-performing hiring source (out of 11) …

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