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Corporate Coworking – Is It Calculated Brilliance Or Foolishness?

Let me go on record as stating that the concept of “corporate coworking” is among the boldest corporate people management concepts of the decade. If you’re not familiar with the concept, it varies from traditional coworking, which is a well-established concept where a group of startups and entrepreneurs share a facility that supports their getting launched. There is a new model, which I call “corporate coworking”, where the employees of a major corporation share a facility that also houses startups and/or employees from another corporation. The primary goal is not to save real estate costs, to provide space for expansion or to provide remote work options, but instead, the objective is to generate and test new and innovative ideas. Read More »

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