Dr John Sullivan Talent Management Thought Leadership

If you don’t know what a video job description is, it is a short video clip where the hiring manager and team members describe the exciting aspects of a particular job in order to convince top-quality but reluctant prospects to apply. A video job description is a supplement to, rather than a replacement for, the standard and often tedious 100 percent text narrative job description. You should consider adopting video job descriptions because they are about to become “the next big thing” in convincing prospects to apply.

Video job descriptions or VJDs are a 3-for-1 opportunity for measurably improving your recruiting results.

First of all, they are an opportunity because they provide the job seeker with an authentic human view of the job from the team’s perspective that makes it easy for the prospect to see, hear, and feel their excitement for the job and the passion it has for filling it with the right person. VJDs are also an opportunity because by using video in this new way, applicants will see that your firm is bold and that it is willing to use innovative approaches (even in recruiting) that include technology, video, and that use social media. And finally, video job descriptions provide you with an opportunity to re-examine the painfully dull 100 percent text job descriptions that most organizations currently use and to improve them so that they now provide a competitive advantage over the less-compelling job descriptions of the same job at competitor firms. Read More »