Tag Archives: recruitment marketing

Compared to just listing dry company benefits, seeing “what’s in it for me” is extremely powerful from a candidate’s perspective.  Article Descriptors| recruiting/messaging from the candidate perspective – How to – 4 min read The “What’s In It For Me” Messaging Approach Explained When attempting to sell a product, service, …

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts …

By Dr. John Sullivan ATC June 22, 2015 Part 1- Using Stories To Improve Your Recruiting Results Part 2- Ensuring Your Stories Are Shared And Have Impact Elements That Will Make Your Stories Significantly “More Powerful”   It’s important to make each story as impactful as possible. Including one or more …