Tag Archives: Recruiters

Marketing for Recruiters — ‘What Is It Going to Take to Get You In This Car?’

Few in recruiting understand the importance of identifying a candidate’s job acceptance criteria Data, Technology, and Marketing are the three foundation pillars that are currently and dramatically transforming the recruiting function. I call these the new recruiting triad. Of these three pillars, shifting to a marketing approach is the easiest one to implement in recruiting. So many of the components …

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Who Are the Despicable Mes in Recruiting?

The combination of the popular “Despicable Me” movies and the Christmas season made me think about who in the recruiting process should get “a lump of coal” in their stockings for their naughty behavior. Obviously any list like this that identifies problem-causers involves some generalizations, because there are always some individual exceptions. However, in any field there are individuals who …

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