January 16 , 2019

Tag Archives: Micro-target marketing

Need Women Applicants? Why Micro-targeting Women Triggers More to Apply

Understanding Why Providing “the Right Information” Causes Women to Apply Let’s get right to the point. HR is way too often risk averse, it is not transparent, and withholds valuable information that would cause many more women applicants to apply immediately. In addition, talent acquisition, unfortunately, frequently “lumps” all diversity targets together. Its “one-size-fits-all” approach to diversity advertising content causes …

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