Tag Archives: Marketing

The Future Of HR – Can You Survive The Transition?

Highlighting the Transition from Administrative HR to Business Impact HR I have been publicly forecasting HR’s future since 1998, when I wrote the groundbreaking, but at the time controversial article “e-HR – A Walk Through the 21st Century HR Department” for the IHRIM Journal. However, even today when I give presentations to groups of HR professionals around the globe, I am …

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Recruiting Can’t Be Strategic Until It Shifts to a Marketing Approach – Here Is How

There is currently little doubt among strategic recruiting leaders that recruiting must become more like corporate marketing. That’s because, among the hierarchy of business functions, marketing receives much stronger executive support and multiple times more funding than recruiting. If you’re curious why the corporate marketing approach is so much more strategic and impactful, it is because it emphasizes data-driven decision-making, …

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Marketing for Recruiters — ‘What Is It Going to Take to Get You In This Car?’

Few in recruiting understand the importance of identifying a candidate’s job acceptance criteria Data, Technology, and Marketing are the three foundation pillars that are currently and dramatically transforming the recruiting function. I call these the new recruiting triad. Of these three pillars, shifting to a marketing approach is the easiest one to implement in recruiting. So many of the components …

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